Head of User Acquisition

At Bliss Aesthetics, we are dedicated to helping individuals become the best versions of themselves. As a well-funded, high-growth startup in the digital health and aesthetics space, we are building cutting-edge technology to revolutionize the way people approach cosmetic procedures. Our team thrives on diversity, innovation, and delivering exceptional results. Join us in our mission to transform the aesthetics industry.

Make an Impact:

As the Head of User Acquisition, you will be a pivotal player in driving our growth through data-driven marketing strategies. This role is critical to our ability to scale efficiently and effectively, and you will work closely with the executive team to align our marketing efforts with business goals.

Strategic Planning & Execution:

- Develop and execute a comprehensive and innovative global media strategy for paid search (Google & Bing), Paid social (Instagram, TikTok, Snap), and Influencer Marketing.

- Lead and manage all aspects of paid media, influencer marketing, and the creation of social media creatives, working directly with video editors and copywriters (or offshore services) to produce high-quality content.

- Collaborate with the sales team to ensure alignment between marketing and sales activities, driving cohesive strategies that meet shared objectives.

- Build detailed forecasts and plans to align with direct-to-consumer (DTC) traffic and sales goals, adjusting strategies as needed to optimize performance.

- Manage and optimize a significant marketing budget, ensuring maximum ROI across all channels.

- Collaborate with the Product and Biz Ops departments to help drive better marketing-related assets like our Quiz, Lead Nurturing flow, Product Marketing initiatives,etc.

- The role required hands-on on paid social media activity and run social campaigns in scale.

Data-Driven Optimization:

- Work closely with the data team to build and maintain dashboards, develop key metrics, and measure the success and efficiency of marketing campaigns.

- Utilize Google Analytics, Google Tag Manager, Hotjar, and other tracking tools to monitor performance, gain insights, and inform decision-making.

- Drive growth initiatives through strategic planning, budget allocation, and performance optimization, ensuring all efforts are data-driven and results-oriented.

Campaign Management:

- Oversee the planning, execution, and optimization of paid search, influencer, retargeting, and social media DR campaigns, working with internal teams and external creative agencies.

- Leverage data and analytics to drive decisions and continuously optimize campaigns for maximum ROI.

- Manage budgets, accruals, and regional spend, adjusting as needed to respond to business and consumer needs.

- Build and maintain strong relationships with key external partners (Google, Meta, Amazon, etc.), ensuring Bliss is top-of-mind for relevant opportunities and initiatives.

Team Leadership & Development:

- As the team grows, lead and mentor a team of performance marketing professionals, fostering a collaborative, high-performance culture.

- Drive organizational planning with the leadership team, contributing to the strategic direction of the company.

- Be a key player in the management team, reporting directly to the CEO, and playing a critical role in shaping the future of our marketing efforts.

Competitive Analysis & Industry Engagement:

- Conduct thorough competitive analysis to identify opportunities and threats, making strategic adjustments as needed.

- Be driven by success and passionate about problem-solving, with the ability to work independently and take initiative.

- Develop a deep understanding of the aesthetics industry, including target personas, different treatments, and market trends.

- Prior experience in B2C marketing is highly advantageous, and experience in the aesthetics market is a significant plus.

Your Skills:

- 7+ years of experience in paid media strategy, with a focus on performance marketing, both social and search.

- Extensive experience in paid media, influencer marketing, video content creation, and copywriting.

- Strong experience working with data analytics, building dashboards, and using tools like Google Analytics, Google Tag Manager, Tableau, Data Studio, and similar tools.

- Proven track record of managing large-scale marketing budgets and scaling campaigns effectively.

- Experience in competitive analysis, problem-solving, and driving marketing success independently.

- Bachelor’s degree in marketing, communications, business, or a related field.

- Passion for the aesthetics industry and a desire to learn and grow within this space.

- Strong leadership skills, with a commitment to building and growing a talented team.

Why Join Us?

At Bliss, you’ll be part of a dynamic startup where your contributions will have a direct impact on our growth and success. As the Director of User Acquisition, you’ll work closely with the executive team, contribute to strategic decisions, and drive the future of our marketing efforts. Join us in transforming the aesthetics industry and helping people achieve their best selves.