Outbound Product Manager

We are seeking an experienced and dynamic Outbound Product Manager to join our team. The ideal candidate will be responsible for driving the go-to-market

strategy, managing product launches, and ensuring the successful adoption of our products in the market. You will work closely with the marketing, sales,

and engineering teams to align product offerings with market needs and company goals.

Key Responsibilities

● Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans, including positioning, messaging, pricing, and launch strategies.

● Market Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, targeted partners and OEMs, and competitive

positioning.

● Customer Engagement: Work closely with sales and customer success teams to understand customer requirements, gather feedback, and ensure customer satisfaction.

● Sales Enablement: Develop and deliver training materials, product documentation, and sales tools to support the sales team in effectively communicating product

value.

● Marketing Collaboration: Partner with the marketing team to create compelling marketing campaigns, product collateral, and content that drive awareness and demand.

● Product Launches: Lead cross-functional teams to successfully launch new products and features, ensuring timely delivery and high-quality execution.

● Performance Tracking: Monitor and analyze product performance metrics, market trends, and customer feedback to inform product strategy and continuous improvement.

● Thought Leadership: Represent the company at industry events, conferences, and webinars to promote our solutions and share industry insights.

Qualifications

● Bachelor's degree in Engineering or a related field.

● 2+ years of experience in product management, with a proven track record of successful product launches and market adoption.

● Strong understanding of the biometrics industry and its applications.

● Analytical mindset with the ability to translate data into actionable insights.

● Excellent communication and interpersonal skills, with the ability to build rapport with clients and partners.

● Proven ability to work independently and as part of a team in a fast-paced, dynamic

environment.