Senior User Acquisition Manager / Team Lead

Senior User Acquisition Opportunity

Location: Hybrid - Herzliya, Tel Aviv District, Israel

Department: Marketing

Job Type: Full-Time, Permanent

About the Role: We are looking for a seasoned Mobile User Acquisition (UA) Manager to join our marketing team. As we prepare to launch two new AAA mobile games, your role will be crucial in driving user growth and optimizing our UA strategies across various social platforms.

Responsibilities

• Leadership and Management: Oversee mobile UA activities on social platforms like Google, Meta (Facebook and Instagram), TikTok, Snapchat, and others. Mentor and guide a team of UA specialists to achieve collective goals.
• Strategic Growth: Identify and leverage new user acquisition opportunities. Develop and implement strategies to grow UA activities and ensure a steady influx of high-quality users.
• Optimization and Testing: Continuously optimize campaigns through rigorous A/B testing and data analysis. Implement innovative tactics to enhance performance and reduce user acquisition costs.
• Collaboration: Work closely with senior management to refine our UA strategy. Collaborate with cross-functional teams, including game development, creative, and data analytics, to ensure cohesive and effective campaigns.
• Creative Strategy: Drive the creative strategy by providing actionable feedback and brainstorming new ideas. Ensure creative assets are optimized for performance and aligned with campaign goals.
• Insight Development: Develop new insights into user behavior and acquisition trends. Implement testing methods and process improvements to enhance UA and analytical capabilities.
• Trend Monitoring: Stay updated on the latest market and industry trends. Continuously update strategies to remain competitive in the evolving mobile gaming landscape.
  
  

• Experience: Minimum of 3+ years in mobile performance marketing with a proven track record in driving growth for mobile games.
• Budget Management: Hands-on experience managing large advertising budgets and maximizing ROI.
• Social Media Expertise: In-depth knowledge of social media advertising platforms (Google Ads, Meta Ads, TikTok, Snapchat) specifically for gaming.
• Analytical Skills: Strong analytical skills in a metrics-driven environment. Proficiency in using analytics tools to interpret data and inform decision-making.
• Communication Skills: Excellent communication skills in English, both written and verbal. Ability to articulate strategies and results to various stakeholders.
• Technical Proficiency: Deep understanding of the mobile ecosystem, including social platforms, tracking tools, and technical integrations.
• Excel Mastery: Advanced Excel skills, including Pivot Tables, Vlookup, and Advanced Formulas. Ability to manipulate and analyze large datasets effectively.
• Personal Attributes: Ambitious, proactive, and innovative thinker with a passion for data, creativity, and the latest trends.
  
  

• Flexible working hours and hybrid work options.
• Opportunities for professional growth and development.
• Collaborative and inclusive work environment.
• The chance to work on exciting AAA mobile game titles and make a significant impact on their success.