Temporary - Global Brand Identity Marketing Manager

Description

SodaStream is looking for a passionate and innovative Global Brand Identity Marketing Manager to join our amazing brand communication team. As part of our mission to revolutionize the beverage industry, you will play a pivotal role in developing and shaping the SodaStream brand globally.

Key Responsibilities

• Lead the Global Rebranding Process:
• Develop the new Visual Identity System (VIS) in collaboration with the PepsiCo Design Centre team and SodaStream's Head of Design, aligning with brand strategy and positioning while addressing marketing needs across markets and product categories to achieve brand and business KPIs.
• Plan and manage the comprehensive rollout of the new VIS across all consumer touchpoints, ensuring consistent brand and company communication both externally and internally.
• Lead the consumer and internal validation process for the new VIS and Distinctive Brand Assets (DBA).
• Plan and execute the launch campaign for the new VIS.
• Develop Distinctive Brand Assets:
• Create additional brand assets, including tone of voice, sound logo, and messaging guidelines.
• Collaborate with Local Markets:
• Work closely with SodaStream markets worldwide, leveraging consumer insights and maintaining a consumer-centric approach while integrating local market knowledge.
• Serve as Brand Expert:
• Act as the go-to brand expert for product category leaders and market marketing managers, providing consultancy for communication projects and product launch campaigns and ensuring adherence to brand guidelines and guardrails.
  
  

• 5-7 years of experience in branding, brand experience design, and rebranding processes.
• Deep understanding of brand strategy and marketing design
• Strong knowledge of multiple consumer touchpoints, including packaging, POS, website, digital platforms & social media
• Excellent command of English. (Native speakers, advantage)
• MBA degree – an advantage
  
  

• Outstanding leadership skills
• Strong project and process management capabilities, time management, and solution-driven mindset
• Excellent verbal and written communication skills
• Strong Interpersonal & organizational skills
• Entrepreneurship spirit and creativity
• Initiative, resilience, and ability to thrive under pressure