ROW Analytical Marketing Manager

We are looking for a highly analytical and data - driven superstar, who will be our next Casino Analytical Marketing Manager.

Your role:

This role's main responsibilities are collecting, analyzing and interpreting complex data sets to valuable insights and drive business decisions. You will identify business trends, bonus abuse, maximize players’ lifetime value and drive casino business revenue.

• Maximize player lifetime value through the creation and implementation of automated processes using the most advanced communication channels.
• Lead innovative marketing projects from conception, to execution, enhancing player engagement, loyalty, and brand satisfaction.
• Campaigns optimization - conduct and analyze A/B tests to identify the most effective player engagement strategies.
• Budget management – monitoring, analyzing and optimizing the offerings budget to ensure optimal distribution.
• Enhance retention and increase player lifetime value and profitability.
• Collaborate with various interfaces and platforms across multiple markets to develop promotions and localize communications.
• Analyze marketing campaigns, BC creation, monitor KPI results, and optimize communications.
• Evaluate user behavior to identify gaps and opportunities, detect abusive behavior, and work with multiple interfaces to close the loop.
• Work closely with designers, copywriters, HTML & web developers, and operational services to create compelling campaigns and messaging.

More about the Department

The successful candidate will join the best team ever, every member of our Marketing Team is as unique as they are creative. A team of passionate trend-entrepreneurs, the promotional power driving our brands worldwide. From traditional offline channels through to groundbreaking digital marketing methodologies, we lead the market in fun, fair and safe global gaming products.

More about evoke

We’re a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn’t be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That’s the future. That’s evoke.

At evoke, you’ll benefit from flexibility and a culture built on trust. We’ll give you the space to be yourself and the tools you need to protect our customers while they play. We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you.

Apply

At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.

Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.

Apply today to kickstart your application with the evoke Family!

Requirements:

• Over 2 years of experience in analytical marketing: Initiating, developing, and executing multi-channel, innovative, and engaging campaigns through the analysis of various data sources
• Skilled at generating valuable insights and effectively implementing them
• Exceptional analytical skills with strong proficiency in Excel.
• Excellent communication and interpersonal skills.
• Ability to multitask, effectively managing multiple projects simultaneously.
• Comprehensive project management skills from inception to completion.
• Team player with a willingness to learn and grow.
• Fluent in English.

You have a major advantage if…

• Knowledge in the Gaming industry
• Experience in retention marketing / marketing analyst roles in the online industries
• SAP BO knowledge
• SQL knowledge