Head of Marketing

Cover is building a next-gen personal insurance and finance platform to help people gain transparency and take control over their funds.

We’re on the hunt for a Head of Marketing who thrives on challenges. If you’re a hands-on, results-driven pro with an unstoppable drive, we want you on our team.

Requirements:

• 5-7 years of marketing experience, with at least 3 years in a leadership role.
• Proven track record of leading successful growth campaigns.
• Experience with digital marketing platforms and tools (e.g., Google Ads, Facebook Business Manager, HubSpot).
• Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, Excel).
• Excellent communication and leadership skills.
• Strategic thinking and problem-solving abilities.
• Ability to thrive in a fast-paced, dynamic environment.

Responsibilities:

• Develop and implement comprehensive growth marketing strategies to achieve business goals.
• Oversee and lead the execution of digital marketing campaigns across various channels (Google Ads, Facebook Ads, etc.).
• Analyze marketing performance data to track KPIs, identify trends, and provide strategic insights.
• Guide and mentor the marketing team to ensure alignment on growth initiatives and best practices.
• Collaborate with cross-functional teams (product, design, engineering, content) to ensure integrated growth efforts.
• Manage marketing budget, ensuring efficient allocation of resources and monitoring spending to meet financial targets.