Vice President Marketing

A leading company in the health, nutrition, and healthy lifestyle sector is seeking a Vice President of Marketing.

Key Responsibilities:

- Develop and lead digital marketing strategies to promote the company's weight loss and nutrition programs across various digital channels.

- Deep understanding of digital customer journeys, providing quality leads to the sales department, managing marketing data, and marketing automation.

- Lead the marketing team and collaborate with other departments within the company.

- Drive impact through strategic leadership and innovative campaigns.

One day working from home.

Requirements:

- Proven experience in B2C marketing, preferably in a technology organization, including managerial experience- Must

- Demonstrated success in managing marketing campaigns and achieving measurable results.

- Experience working with a leading brand or in a competitive environment.

- Analytical and creative problem-solving skills, enabling a deep understanding of the customer context and translating it into clear actions.

- Experience driving revenue through paid and organic marketing channels.

- Experience in optimizing conversion rates throughout the customer journey, from acquisition to activation, revenue generation, and retention.

- Proven ability to work efficiently towards defined goals and achieve results.

- Managerial experience in leading and motivating a marketing team.

- Experience working with marketing automation tools and marketing data.