A Marcom and Social Media Expert

A Marcom and Social Media Expert

Who we are:

TIPA is a fast-growing, international company, on a mission to change the history of plastic and have a global impact by developing and manufacturing flexible compostable packaging. Our vision is that compostable flexible packaging becomes part of a systemic solution to the global plastic pollution challenge. We offer consumers and brands the durability and shelf life they have come to expect of ordinary plastics, while offering a safe and sustainable end-of-life solution.

Who are we looking for:

We are looking for a talented, driven, sustainability minded, hands-on Marcom and Social Media Expert,

to join our quickly growing Marketing team. The role is full-time, hybrid, reporting to TIPA’s Marketing Communications Manager, based in Hod-Hasharon, Israel.

TIPA offers a visionary and flexible work environment. We take pride in fighting plastic pollution, by offering the world a sustainable solution.

Job description and overview

Aiming at driving our campaigns and significantly impact the growth of the Marketing department, the role will entail the following:

Managing TIPA’s social media campaigns hands-on, including video creation, audience targeting etc., embracing the constant evolution of our methods and tools with monthly innovations.

Managing outsourcing vendors, globally.

Developing and executing data-driven customer acquisition strategies.

• Optimizing for efficiency and ROI-across various channels.
• Combining strong analytical skills and expertise in social media campaign tracking, you will be expected to distill data into relevant action items.
• Enhancing the effectiveness of our marketing strategies.

Constantly use your creativity to brainstorm with the team and come up with new and exciting marketing ideas.

Being a small team, we ask that you bring an open mind and a positive attitude to tackle a variety of tasks and responsibilities.

Areas of responsibility:

Work with the marketing and sales teams to optimize campaigns for maximum impact and efficiency.

Conduct research on the latest trends and competitors to identify growth opportunities.

Supporting the marketing department with other tasks, if requested

Manage our social media campaigns from inception to achieving market-dominant positions.

Analyze and report the performance of our social media campaigns, driving marketing decisions based on key performance indicators (KPIs).

Respond promptly to changes in online marketing and adapt strategies to capitalize on new opportunities.

Manage social media campaigns, embracing the constant evolution of our methods and tools with monthly innovations.

Requirements:

• At least 2 years of hands-on experience in digital marketing in an international company.High proficiency in both English and Hebrew.
• Good analytical skills.
• Strong command of Office tools, Excel, and CRM.
• Highly creative, consistently generating new ideas, and capable of executing them.
• Excellent written and verbal communication skills.
• Adaptable, independent, and with an “all-in” attitude, thus offering a flexibility to manage multiple projects, shifting priorities, and taking ownership.
• Our ideal candidate can work in fast-paced environments with the ability to pivot quickly. It requires multitasking in meeting timelines and budget restraints.