Mobile User Acquisition Manager

Are you passionate about mobile apps and digital advertising?

We’re looking for a Mobile User Acquisition Manager to join our team and drive user acquisition for our internal mobile apps. This role involves creating, managing, and optimizing ad campaigns across various platforms to achieve maximum results.

Key Responsibilities:

-Execute user acquisition strategies on channels including social media, Unity, AppLovin DSPs, and more.

-Utilize platforms like Facebook, Twitter, Instagram, and TikTok to create and manage ad campaigns.

-Collaborate with the marketing team to develop compelling ad creatives and messaging.

-Research and identify target audiences to select the best ad formats.

-Monitor campaign performance, adjusting targeting, bidding, and creatives to optimize results.

-Analyze data and metrics, providing regular reports to the marketing team.

-Stay updated on changes in social media advertising policies, algorithms, and trends.

-Maintain a deep understanding of the entire user acquisition flow.

Requirements:

-2-3 years of experience in user acquisition in the Gaming sector- A must

-Experience with social media platforms (Facebook, TikTok, Twitter, Instagram).

-Familiarity with Unity, AppLovin, IronSource and other platforms.

-Proven track record in social media advertising with a focus on mobile app campaigns.

-Strong knowledge of mobile app ad formats and optimization techniques.

-Excellent analytical skills with the ability to make data-driven decisions.

-Ability to manage multiple projects in a fast-paced environment.

-Strong communication and interpersonal skills for effective cross-functional collaboration.

-Experience with data analysis and familiarity with app store advertising guidelines.