Junior Outbound Marketing Operations

Description

• Design, create, write, execute, and optimize outbound email campaigns that share sales call to actions, thought leadership and position Reflectiz as the leading web security solution with the end goal of increasing prospect and conversion using outbound levers including but not limited to outbound workflows, trigger based events and pre/post trade shows.
• Support sales executives in pipeline-building within their designated territories leveraging outbound channel tactics.
• Work closely with the content team to leverage new content created for outbound purposes and curate the marketing database to ensure the firm’s universe of prospects is constantly growing and highly-accurate (automating processes where needed / necessary).
• Report and monitor success metrics for the Outbound marketing channel and identify critical improvement opportunities within the programs with action items to address.

Qualifications:

• Proven experience in creation, optimization and running email marketing (sales / nurturing) outbound campaigns.
• Demonstrable experience in marketing with the potential and attitude required to learn
• Experience as an SDR/BDR – advantage
• Experience in identifying target audiences and driving lead generation
• Knowledge of marketing, events and sales enablement best practices
• Strong communication skills (written and verbal)
• Hubspot experience - a plus
• Experience working with Sales Enablement platforms (ZoomInfo, Cognism) - a plus