Head of Ecosystem Marketing & International Partnerships

About Tel Aviv Global:

Tel Aviv Global is a municipal company that promotes and develops Tel Aviv in three areas: tourism, international communication, and international economic development. The position of head of the ecosystem marketing & international partnerships is part of the "Tel Aviv Tech" initiative, the municipal program for cooperation with the tech industry in Tel Aviv, supporting the innovation and technology ecosystem in the city.

Head of Ecosystem Marketing and International Partnerships

Job description:

The Head of Ecosystem Marketing and International Partnerships is responsible for the marketing activities of Tel Aviv Tech, including the development and implementation of tools to support business development and growth, as well as the creation and management of partnerships with various stakeholders in the ecosystem and on the international stage. The goal is to promote the Tel Aviv Tech brand and strengthen the marketing response to the department's other activities.

Key responsibilities:

Marketing of Tel Aviv Tech activities:

• Develop a marketing strategy for Tel Aviv Tech activities in collaboration with the department director.
• Initiate, identify, and promote projects for marketing, local and international branding of the city's innovation ecosystem, including advertising and promotional events, exhibitions, conferences, and professional events with the local ecosystem and with global partners.
• Marketing through the different digital channels and tools - social media, newsletters, websites, and more.
• Initiate and produce events, write and produce marketing materials for all of the Economic Development Department's activities.
• Provide production and marketing support for department events - internal and external.

International partnerships:

• Coordinate inquiries from international counterparts interested in establishing collaborations with the company and/or with organizations related to the company's activities.
• Professional delegations - coordinate inquiries, refer them to the relevant people in the organization, and collaborate in hosting them.
• Establish relationships with organizations and companies abroad to promote the relationships of local tech companies.
• City networks/professional networks - promote the city and the companies operating in it by joining city networks in various professional fields and managing ongoing activities, including organizing joint programs, events, and conferences.
• Support programs with international partners (such as entrepreneur exchange programs, joint events, etc.), which are centralized by the managers of the other departments.
• Manage relationships with government offices in Israel and abroad, with professional delegations abroad, with additional stakeholders, and more, and assist companies in the city in establishing relationships and promoting the activities of these companies in Israel and abroad.

Requirements and skills:

• Native-level proficiency in both English and Hebrew (written and spoken)
• Academic degree.
• Knowledge of the tech ecosystem (knowledge of the ecosystem in Tel Aviv-Yafo is an advantage).
• Experience working with professional stakeholders in the tech industry in Israel and abroad (an advantage).
• Experience and understanding of marketing across different channels - digital and physical.
• Experience in establishing business relationships and partnerships with professional stakeholders in Israel and abroad.
• Experience in event production and marketing materials.
• Ability to work with multiple stakeholders simultaneously, strong personal ability to prioritize tasks, quick perception, stress tolerance, organizational ability, teamwork ability, and excellent interpersonal skills.
• Computer skills and knowledge of Microsoft Office applications.
• Full proficiency in Hebrew and English.
• Willingness to work hard and in non-standard hours.

Additional information:

• The position is based in Tel Aviv, Israel.
• The position is full-time. (working hours 9-18 minimum)

To apply:

Please send your CV to [email protected] by 15.8.2024.