Growth Lead

Kiryat Ono- Main Office · Full-time · Intermediate
About The Position

Kendago is a global AdTech company helping top DTC brands grow through smart digital optimization, creative innovation and performance-driven marketing.

We are looking for a talented, data-oriented and creative Growth Lead to join our CRO team and drive growth funnel performance through full-funnel analysis, experimentation and data-led optimization.

This role is ideal for someone who combines strong marketing instincts with sharp analytical skills and knows how to turn data, user behaviour and testing into measurable business impact across the funnel.

Our office is located in Kiryat Ono. This is a hybrid position, including three work-from-home days per week.

Requirements
BA/BSc in a relevant field
3+ years of experience in digital marketing, growth marketing, brand performance, CRO or a similar data-driven role
Strong experience building and optimizing holistic growth strategies, including market research, forecasting, planning, campaign execution and in-depth performance analysis
Proven ability to analyze full-funnel performance and translate data into actionable marketing and optimization decisions
Strong analytical skills with hands-on experience in mapping user journeys, identifying drop-offs and improving conversion across the funnel
Solid understanding of the online advertising world and how acquisition performance connects to on-site conversion and retention
Experience with A/B testing and a strong understanding of experimental design, audience segmentation, tracking and result interpretation
Ability to work with multiple data sources and turn complex findings into clear recommendations for action
Fluent in English
Experience with D2C or e-commerce brands -A Plus.

Personal skills

Highly organized, responsible and capable of managing multiple priorities
Detail-oriented, while maintaining the ability to see the bigger business picture and turn insights into action
Humble, collaborative and project-management oriented, business-minded, creative and an out-of-the-box thinker.
Responsibilities
Own and optimize the end-to-end marketing funnels for multiple DTC brands, from first ad interaction to purchase and post-purchase engagement
Analyze funnel performance across acquisition, landing pages, on-site journeys and conversion points to identify growth opportunities and friction areas
Proactively dive into data across the funnel, identify trends, anomalies and behavioral patterns, and turn them into actionable insights that drive growth
Translate performance data, market research and user behavior into actionable hypotheses, prioritized recommendations and testing plans
Lead A/B and multivariate testing initiatives to improve conversion, engagement, average order value and retention
Work closely with creative, media buying, analytics, development and brand teams to improve messaging, offers, landing pages and user flows
Monitor and report on key growth and funnel metrics including CVR, CTR, CPC, CPA, AOV, retention, LTV and engagement
Segment audiences and behavioral patterns to uncover meaningful performance insights across different traffic sources, products and customer journeys
Connect the dots between media performance, user intent, on-site behavior and business outcomes
Stay up to date with growth, CRO and experimentation best practices, bringing fresh ideas and stronger analytical thinking into the team
Take initiative in identifying new optimization opportunities, asking the right questions and using data-driven insights to influence priorities and business decisions