Casino Retention Manager

More about evoke

We’re a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn’t be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That’s the future. That’s evoke.

At evoke, you’ll benefit from flexibility and a culture built on trust. We’ll give you the space to be yourself and the tools you need to protect our customers while they play. We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you.

Apply

At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.

Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.

Apply today to kickstart your application with the evoke Family!

Evoke is looking for a highly motivated, innovative and results-driven superstar, who will be our next Casino Retention Manager.

This role's main responsibilities are planning and creating multi-channel online marketing campaigns that build brand trust, loyalty, engagement, and profitability.

This is an amazing opportunity to be part of an experienced team of online marketing professionals in one of the world’s most popular online gaming companies.

Your role:

• Creating long & short terms marketing plans for the international market.
• Creating briefs that describe the marketing activity and goals.
• Collaborating with CTV, GMS, and CRM teams to: Optimize ACQ efforts, develop targeted marketing campaigns, and ensure customer loyalty and satisfaction.
• Be the main point of contact for all gaming-related processes implemented in the international market.
• Developing & managing both mass market and segmented marketing campaigns for existing players, while utilizing various channels & marketing tools
• Spearheaded innovative marketing projects from ideation to execution that deepen player engagement, loyalty, and brand satisfaction.
• Boosting retention and increasing player lifetime value & profitability
• Collaborating with designers, copywriters, HTML & web developers, and operational services to create compelling campaigns and messaging.
• Working with numerous interfaces and platforms across several markets to create promotions and localize communications.
• Analyzing marketing campaigns, monitoring KPI results and optimizing communications.
• Deep understanding of promotions details: bonus, terms, compliance guidelines.
• In charge of creating different offers to different players according to customer lifecycle: acquisition, conversion, retention, and reactivation
• Ensure that the brand messaging is local and consistent across all product touchpoints.
• Collaborate with the Product marketing manager to introduce new features to enhance CX and differentiate the brand from competitors. Ensure that the product offering remains competitive and relevant.
• Analyze competitors' product offerings, promotions, and marketing strategies to inform product development and brand marketing
• Work with the Customer Service team to ensure inquiries and complaints are handled promptly and professionally. Monitor customer feedback and adjust offerings accordingly to improve customer satisfaction.

Your skills:

• 3 years experience in marketing: initiating, developing, and executing multi-channel innovative and engaging campaigns.
• Experience collaborating across multiple departments to execute projects including operational teams, web developers, and creative teams.
• Extensive experience working with multiple systems and platforms.
• Analytical skills and familiarity with Excel.
• Excellent organizational skills, multi-tasker and detail-oriented.
• Bachelor’s degree.
• Excellent English - written and spoken.
• A strong drive for success and a sense of ownership.

You have a major advantage if…

• Knowledge in the Gaming industry
• Knowledge in retention marketing