Product Marketing Manager

We are looking for an experienced and motivated Product Marketing Manager, to join our growth team. In this role, you will develop effective marketing strategies and plans to communicate and support the adoption and growth of Melio’s product features to relevant audiences. This role requires a deep understanding of marketing work strategies, and the ability to deeply understand the relevant products and features. You will be responsible for increasing Melio’s product features usage and shedding light on retention improvement metrics. This position requires close interaction with different teams, including marketing, product, design, customer care, and sales teams.

Qualifications

• 3+ years of experience as a Product Marketing Manager.
• Experience working with B2B companies that market in the US, focusing on SMB.
• Analytical, comfortable with numbers and data
• Motivation for improving user funnels and telling compelling stories.
• Ability to see the big picture while ensuring accuracy in every detail.
• Excellent written and oral communication skills.
• Ability to take on big tasks and focus on the actions that make the biggest difference.
• Familiarity with data system concepts, databases, BI, A/B tests, and market research.
• Experience in working with internal interfaces: marketing, product, design, customer service, and sales.
• High proficiency in English
• Flexibility and ability to adapt in fast-paced environments.

Bonus Points

• Experience strategizing and executing hands-on in-product campaigns

A day in the life and how you’ll make an impact:

• Analyze, package, and optimize the product funnel and user journey while constantly suggesting testing ways to improve it.
• Manage inbound communication with users across multiple channels, in-product communication, and education materials to maximize the potential of new and existing users.
• Communicate the product features in a way that the users can understand and then actually use.
• Understand how and why Melio users use the product and also why they churn.
• Research and analyze data to decrease churn.
• Monitor customer’s performance, create insights, and become the main ‘voice of the customer’, to lead cross-company partners to make relevant decisions and needed improvements.

About Melio

Melio builds business-to-business (B2B) payment tools so small business owners can spend less time in the back office and more time on their craft. As the fastest-growing B2B payment platform in the US, Melio is working hard to find new and better ways to help small businesses succeed in the ways that work best for them.

With offices in New York and Tel Aviv, and a vibrant work culture, Melio is expanding daily. We are a diverse group of people who love what we do and do what we love. You will fit right in if you are a driven and passionate team player. We are an equal-opportunity employer and are always on the lookout for top-notch talent—please reach out if you would like to join us on this exciting journey!

About The Hiring Department

The Growth department is made up of 4 teams: Performance, Brand & Marketing, Content, and Communications. As part of the team, you’ll be a stakeholder in various tasks, including market research, competitive analysis, campaign execution, and content creation.

We work closely with Product teams, Marketing teams, Design, and other cross-functional stakeholders to ensure that our products are positioned and marketed effectively.

We're the ones who make sure our product reaches new audiences and that users keep coming back.

As part of a Growth team within a fintech company, you’ll have a unique opportunity to make a real impact on Melio, its product, and our users and help the company scale.