Senior Marketing Manager

About Us

Cognitive Athletics is a pioneering hi-tech company specializing in martial arts training and events. We revolutionize traditional martial arts equipment by integrating advanced technology to enhance training effectiveness and competition experience. Our flagship product, the Smart Paddle, features sensors that measure response time, stamina, explosive power, and timing, providing precise data and actionable insights.

We offer apps for tracking training progress and improvement, serving as essential companions for martial artists. But where is the real focus? Competitions! We host global events where martial arts clubs can compete remotely from around the world against each other, using our hardware and software to measure and compete for glory and big cash prizes. These events drive engagement, and are pioneering in the world of martials arts. 

We have long-term deals with global martial arts organizations and partners worldwide. The next big thing in the world of sport is here - join us!

What is your mission?

Your mission will be to rebuild and execute our marketing and branding strategy from the ground up. You’ll be responsible for overhauling all of our digital marketing assets and platforms, implementing marketing elements into our events, and assisting us in revamping our branding both visually and conceptually. You’ll be a key player in our global growth plans. There’s going to be a lot on your plate, and the stakes are high, but we promise you’ll have fun doing it.

Key Responsibilities

Digital Marketing Management

• Manage social media engagement strategies, oversee relevant digital marketing platforms, and manage subcontractors where applicable. 
• Embed monitoring tools for more accurate and effective marketing and advertising. 
• Create and curate content, including video, images, and copywriting.

Advertising and Campaigns 

• Create, manage, and evaluate online and offline advertising campaigns.

Market Analysis

• Performing market research to find new opportunities and collaborations
• Analyzing market trends and conducting competitor research

Website Management

• Define and collect website requirements and collaborate with stakeholders to get the job done, including designers and R&D. 
• Perform basic web development tasks as needed to maintain and update the website.
• Develop and manage the implementation of SEO strategies to improve website visibility and search engine rankings.

Marketing Materials Creation

• Create and curate content for various online and offline platforms, including video, images, art etc.
• Manage copywriting tasks across all marketing channels
• Create engaging marketing materials for various event related products to increase engagement and participation. 
• Edit marketing materials as necessary to ensure they meet branding and quality standards.
• Work with designers to create sales and training support materials, according to company needs. 
• Manage and recruit contractors for video, image and design production.
• Oversee photographers at events and ensure high-quality content creation..

Budget Management

• Manage and execute the marketing budget efficiently, ensuring all campaigns are cost-effective and deliver a high return on investment.

Branding 

• Oversee the development of the visual and conceptual branding for the company. 

Product 

• Work closely with product managers to embed marketing needs within the product (such as advertisement spaces, online sales flow, etc.)

Public Relations

• Manage PR company contractors and strategy. 

Required Skills and Qualifications

• Language: English - Full Proficiency. Additional languages are a plus. 
• Social Media Skills: Proficient in online marketing and social media strategy and implementation for platforms like Google Ads, Instagram, and TikTok.
• Proven Track Record: Proven track record in developing marketing plans and campaigns across various channels. 
• Design and Video Editing Skills: Basic design skills, including proficiency in platforms such as Figma, Photoshop, and Canva, as well as video editing skills for social media. 
• Technical Skills: Basic web development skills are a plus.
• Communication: Excellent written and verbal communication skills. 
• Strategic Thinking: Ability to introduce and integrate new market trends effectively.
• Analytical skills: e.g. web analytics experience.

Note: This is mid-to-senior level position, and while we are assessing on more than just experience in years, this is not an entry level or junior position.

Why work with us? 

• Compensation: 20,000ILS p/m (or equivalent in $US/Euro)
• Fully Remote: For the time being, we are fully remote. We don’t mind if you’re on a beach in Thailand, or working from your apartment in Tel Aviv - we just need you to have an internet connection (Conditions Apply).
• Vacation Days: 18 Vacation Days (for Israel based employees)
• Flexibility: Have an appointment in the middle of the day? No worries. As long as you get your work done, we don’t mind how you manage your schedule. 
• Pension Fund, Keren Hishtalmut (for Israel based employees)
• Opportunity for growth: If you perform well, there are advancement opportunities. 
• Be a part of something big: Right, everyone says that about their startup or company, but you haven’t met Ludus yet. 

Something missing here? Let us know by reaching out to [email protected]