Creative Marketing Manager

About Curalife

Curalife is a fast-growing startup in metabolic healthcare, operating in the US and 17 countries worldwide. We offer unique, clinically-proven herbal supplements, unparalleled community support, and cutting-edge behavioral technology focused on care engagement to support the well-being of people with chronic health conditions. Our mission is to transform the healthcare landscape, empowering both individuals and healthcare professionals with remarkable results.

We are seeking a talented Creative Manager with strong experience in performance video ads and creative content for the North American market to join our dynamic marketing team. This pivotal role offers the opportunity to significantly impact the company's growth and enhance the quality of life for millions of people worldwide. The role requires hands-on skills in creative research and ideation, copywriting and video editing, along with experience in creative production for performance advertising campaigns.

• Develop compelling and engaging creatives for paid and organic campaigns on platforms including Facebook, Instagram, TikTok, YouTube, and Google Ads.
• Focus primarily on video ads and video content production, while also working on banners and static ads.
• Generate innovative concepts, write scripts, develop storyboards, and edit videos to create compelling content that aligns with marketing goals.
• Collaborate with creators, influencers, and UGC creative agencies.
• Partner with the marketing team to develop new concepts and ideas, ensuring creative efforts support user acquisition strategies, landing pages, and funnels.
• Implement post-launch creative improvements based on engagement and performance KPIs, ensuring continuous enhancement of campaign.
• Ensure all videos meet brand guidelines and quality standards.
• Conduct creative research and implement new industry trends and strategies to keep Curalife at the forefront of creative marketing.
  

• Minimum 3 years of experience in creative, copywriting, and video editing roles within D2C and\or E-Commerce companies in the American market. Experience in the dietary supplement industry is a plus.
• Native English speaker or proficiency equivalent to a native speaker.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut) and AI based creation and editing tools.
• Exceptional copywriting skills with the ability to write in various tones and styles.
• Ability to blend creativity with data-driven decision-making to produce high-performing content.
• Excellent organizational and multitasking abilities to manage multiple projects effectively.

Join us at Curalife and play a crucial role in driving our growth and making a positive impact on people's lives through innovative and engaging creative strategies.