Product Marketing Manager - e-Commerce

About Curalife

Curalife is a fast-growing startup in metabolic healthcare, operating in the US and 17 countries worldwide. We offer unique, clinically proven herbal supplements, unparalleled community support, and cutting-edge behavioral technology focused on care engagement to support the well-being of people with chronic health conditions. Our mission is to transform the healthcare landscape, empowering both individuals and healthcare professionals with remarkable results.

We are looking for an experienced Product Marketing Manager in the e-commerce industry to join our marketing department. This pivotal role offers the opportunity to significantly impact the company's growth and enhance the quality of life for millions of people worldwide. The ideal candidate will possess a strong marketing background, a deep understanding of user acquisition, hands-on skills in crafting microcopy and marketing messaging, and experience in marketing tool configuration.

• Be the expert on our client personas and target audiences; conduct analysis, interviews, and surveys to understand their purchasing decisions and key buying criteria.
• Develop, test, and optimize user acquisition funnels for our portfolio of products and advertising channels, including landing pages, product pages, quiz funnels, and checkouts.
• Analyze user behavior on our e-commerce shops, landing pages, and funnels to improve conversion rates and increase the number of subscription clients.
• Transform findings and learnings into insights for growth, proper product positioning, and marketing messaging.
• Own and optimize metrics related to new user sign-ups, conversion rates, order value, and subscriptions.
• Develop new features in collaboration with the product and marketing teams; manage and align the product marketing roadmap with business objectives.
• Map the competitive landscape to become an expert on our competitors and their positioning.

• Minimum 3 years of experience in product marketing role at a D2C brand or e-Commerce company.
• Proven experience in building user acquisition funnels, landing pages, and optimization activities.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Strong skills in crafting microcopy and marketing messaging, driving differentiation, and emphasizing key value propositions.
• Ability to work independently and collaboratively to meet deadlines.
• Excellent organizational, project management, and multitasking skills.
• High level of English proficiency (Native level is an advantage).
• Proficient in using marketing tools, analytics platforms, Shopify, and e-commerce management systems.
• Experience using AI systems, such as ChatGPT, to enhance content creation, data analytics, and customer engagement.