Strategic Content Marketing Manager-For a Cyber Security Start-up

An amazing cybersecurity company is looking for a talented, hands-on, strategic content marketing communication manager to join the marketing team. Report to the VP of Marketing and be a leading stakeholder in the strategic marketing communications, programs, and implementation.

Collaborate with multiple teams to manage the company’s online and offline professional content communication and increase brand awareness by creating webinars, partner-driven programs, press releases, short-form content, and media opportunities to share the company’s brand, products, and services.

Excellent English and good organizational skills.

Responsibilities:

· Lead and execute strategic marketing programs, primarily webinars and partner-related opportunities, brand awareness, and lead generation.

· Copywrite and create messaging for social media, collateral, press releases, website, nurturing, and marketing campaigns.

· Create short-form strategic content such as videos, in-depth interviews, webinars & podcasts.

· Research topics and create compelling messages and programs for the target audience.

· Search and apply for awards and analysts’ briefings, call-for-papers, conference speaking opportunities, etc.

Requirements:

· Proven track record as marketing communications lead at startups, preferably in the cybersecurity, automotive, or data analytics fields.

· Minimum of 3 years of Enterprise B2B marketing experience is a must.

· Native English speaker (or equivalent) - MUST.

· Excellent communication and writing skills, focusing on short-form strategic content.

· Exceptional personal communication, teamwork, and collaboration skills; experience working with many different teams and stakeholders internally and with partners, customers and prospects.

· Lead and execute content marketing campaigns and monitor success on an ongoing basis.

· Bring up ideas to increase brand awareness, thought leadership, and demand generation.

· Demonstrate experience in planning and executing initiatives to reach the target audience through multi-channel account-based marketing.

· Strong operational, project management, and goal-driven execution skills.

· Excellent organizational skills and attention to detail.

· Experience working with and managing vendors and service providers globally.

· High ability to define, monitor, and measure KPIs and drive optimizations.

· Experience in Product Marketing - big advantage.

· Experience with Hubspot and Google Analytics - big advantage.

· BA/BS/MA in Marketing / Information Systems degree or equivalent work experience

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