Customer Marketing Manager

What is the Customer Marketing role at Connecteam?

As Connecteam's Customer Marketing Manager, you will work under the Customer Success department to keep tens of thousands of customers informed and engaged with our latest releases, updates, and content that will take their businesses to the next level. Your goal is to educate customers on how to maximize the use of our platform and how to become better business owners to help their businesses thrive. You will use multiple channels to reach our customers effectively, including email, in-product messaging, and our Facebook community.

What we are looking for:

We seek a dynamic and experienced Customer Marketing Manager to join our Customer Success team to lead our customers to new heights. You will be responsible for building out processes, strategies, and initiatives from the ground up. Your main responsibilities will include developing customer marketing strategies, writing and executing impactful campaigns to keep our customers informed about new releases and updates, and providing educational resources that empower our customers to become better business owners. You will engage actively with our Facebook community, answering questions, sharing updates, and fostering a strong sense of community among our users. Staying up to date with client marketing trends and analyzing and optimizing the effectiveness of campaigns will be vital in making data-driven decisions to improve engagement and satisfaction.

Your main responsibilities will include

• Develop customer marketing strategies: Develop strategies on how to take the customer marketing role to the next level
• Execute campaigns: Write and manage campaigns to keep customers informed about new releases and updates
• Educate and empower customers: Provide educational resources to help customers use Connecteam more effectively, empowering them to become better business owner
• Collaborate across teams: Work closely with our Sales, Customer Success, Product, and Marketing teams to ensure consistent messaging and a cohesive customer experience
  
  

• Analyze and optimize: Assess the effectiveness of customer marketing campaigns and strategies and make data-driven decisions to improve engagement and satisfaction.
  
  

• A minimum of three years of experience in a customer marketing or related role - MUST
• Fluent English (spoken and written) - MUST
• Experience in B2B or B2C SaaS – MUST
• Experience with CRM and marketing automation tools: Familiarity with platforms such as HubSpot, Salesforce, Marketo, or similar tools.
  
  

• Ability to think strategically about customer engagement and retention initiatives.
  
  

• Experience with segmenting customer bases and tailoring communications to different audience groups
• A team player who enjoys getting and providing feedback, sharing ideas, and constantly improving together
• A strong work ethic, integrity, and desire to succeed
• Growth mindset and thrive in the building stage of a nascent team
  
  

• We build our people up. Every team member is treated as a long-term investment and we recognize the value in always nurturing and training them so they can go above and beyond in their skills and job duties.
• We make an impact on our customer's business. We are on a mission to provide managers of all business types and sizes with the tools they need to communicate, operate, engage, and run their deskless workforce. Our product offers them an effective and affordable solution to run their business.
• We get the job done. Connecteam employees are passionate in executing their job duties so they can drive the company forward and provide real value to our customers.
• We have fun! From weekly happy hours to holiday parties, we always enjoy each other's company (and good food, of course). Connecteam is like one big, happy family!
• Everyone is welcome. Connecteam is committed to building an encouraging, caring, and supportive environment. We share a responsibility to support our team and enrich their lives.