Senior Demand Generation Manager

MazeBolt RADAR™ is a patented DDoS Vulnerability Management solution. Using thousands of non-disruptive DDoS attack simulations and without affecting online services, it can identify and enable the remediation of vulnerabilities in deployed DDoS defenses. RADAR enables organizations and governments to maintain the uninterrupted business continuity of online services. Using RADAR’s patented vulnerability simulation technology, enterprises have unparalleled visibility into their DDoS protection solutions so they can be confident that damaging DDoS attacks can be prevented - before they happen. Read more at www.mazebolt.com.

Job Description:

The Demand Generation Manager will play a pivotal role in driving our company's growth by developing and executing innovative lead generation strategies. This senior position requires a candidate with extensive experience in both organic and paid digital marketing channels and a proven hands-on track record of creating campaigns that convert to high-quality leads that lead to sales meetings and active opportunities.

Duties and Responsibilities:

• Develop and implement comprehensive lead generation strategies to achieve sales targets and expand our customer base.
• Leverage a mix of digital marketing techniques, including SEO, SEM, email marketing, advertising, and content marketing, to attract and engage potential clients.
• Analyze market trends and customer behavior to identify new lead-generation opportunities within the cybersecurity sector.
• Deep understanding of the buyer journey and the tactics needed to address the dynamic needs of our target market
• Collaborate with the sales, SDR and marketing teams to create targeted campaigns that resonate with our core audience.
• Manage and optimize campaign performance across all digital channels to ensure maximum ROI.
• Manage the PPC budget effectively, allocating resources to the most efficient channels and tactics.
• Stay up to date with the latest digital marketing tools and cybersecurity trends to maintain a competitive edge.
• Report on lead generation performance, providing insights and recommendations to senior management for strategic decision-making.
  
  

• A minimum of 5 years of experience in a demand generation role within the cybersecurity industry.
• Comprehensive knowledge of digital marketing strategies, including organic and paid channels.
• Demonstrated hands-on ability to design and execute successful lead generation campaigns.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills, with a track record of working effectively across teams.
• Bachelor’s degree in marketing, business administration, or related field.
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, LinkedIn, HubSpot).