Head of Growth (fintech) - Tel Aviv, Israel

TL;DR - Join a fast-moving, well-funded, growing-team of executers and own all growth initiatives.

Sequence is the world’s first financial router: View all your accounts, cards, savings, and investments in one place, create and execute transaction rules, and automate everything. With Sequence’s dynamic money map, controlling the distribution of your finances across multiple apps and platforms is as simple as drag and drop.

Design “if this/ then that” rules that allow you to budget and manage expenses, boost savings, eliminate debt, maximize rewards, and anything you can dream up to optimize your money. It’s more than just moving money around - you can execute your financial strategy directly from Sequence.

Sequence’s seed round was led by Aleph

We are seeking a creative and process-oriented leader to become our Head of Growth, spearheading our mission to help people achieve financial independence with the world’s first financial router.

As Head of Growth, you will play a pivotal role developing and executing marketing strategies, driving customer acquisition and retention, and generating wide-reaching brand awareness among our target audiences.

1. Develop and Execute Marketing Strategies:

• Implement comprehensive marketing plans to drive brand awareness, user acquisition, engagement, and retention.
• Conduct market research to identify growth opportunities and optimize marketing efforts.
• Align marketing strategies with overall business objectives and company goals.

1. Digital and Content Marketing:

• Lead and manage digital marketing campaigns, including SEO, SEM, social media, content marketing, and influencer partnerships.
• Coordinate and oversee the creation of high-quality marketing materials, such as videos, graphics, and promotional content.

1. Brand Management and Positioning:

• Enhance brand awareness and market positioning.
• Manage social media strategies to engage with the audience and drive traffic.
• Ensure brand consistency across all marketing channels and materials.

1. Cross-Functional Collaboration:

• Work closely with the Community team to leverage the community for user growth and retention.
• Partner with the product team to align growth strategies with product development and business needs.

1. Performance Monitoring and Optimization:

• Monitor and analyze marketing performance metrics to refine strategies and improve ROI.
• Continuously evaluate and improve marketing processes to increase efficiency and effectiveness.

Qualifications:

• 6+ years of experience in marketing, with a significant focus on B2C/B2SMB companies (fintech experience is an advantage).
• Proven track record in developing and executing successful marketing strategies.
• Strong understanding of digital marketing, user acquisition, and retention strategies.
• Excellent communication, analytical, and problem-solving abilities.
• Creative mindset with a passion for storytelling and brand building.
• Ability to work in a fast-paced, dynamic environment.
• Native English or similar.
• Ability for strategic thinking, with the capacity, and passion for tactical execution.