Vice President Marketing

Description

We are a cutting-edge CyberSecurity startup created by Cybersecurity and DevOps professionals. Our goal is to ensure a risk-free software supply chain while bridging the gap between engineering and security teams.

This hands-on leadership role will create, shape, and be responsible for all aspects of the company’s marketing, including branding, communications, product marketing, and demand generation. Success will be measured by the success of the pipeline and engagement with key audiences (customers, prospects, and influencers).

This is a unique opportunity to be the lead marketer and shape the positioning of a leading team in an exponentially emerging market. You will work directly with the company’s founders.

Responsibilities

●     Continuously Develop and drive the branding of the company, product positioning, value proposition, personas, and go-to-market strategy.

●     Oversee all lead and demand generation processes – from content syndication, community building, digital marketing, and events.

●     Partner with Sales and Product leadership and team to test and iterate on go-to-market messaging and content development.

●     Own and develop a public relations strategy, including analyst relations.

●     Bring a data-driven approach to all marketing efforts, modeling and forecasting ROI and analyzing funnel metrics.

●     Own the marketing budget and establish KPIs and processes for tracking marketing success.

●     Be the mentor who creates a high-performing marketing team.

Requirements

Previous experience in the Cybersecurity domain is a must, with a strong emphasis on Application Security.

●     5+ years of experience in marketing management or product marketing role, preferably mid-market. 

●     Demonstrated record of personally producing marketing deliverables, go-to-market initiatives, and exceeding goals.

●     In-depth knowledge of different digital marketing channels.

●     Experience with building measurable marketing funnels.

●     A leader that can take a vision and transform it into measurable KPIs

●     Team player, collaborative with great communication skills.

●     Native English speaker, or fully fluent (written and oral) - MUST.

Why us?

●     We have built a deep-tech solution with a high barrier of entry for competitors.

●     We are backed by major VCs and angel investors in the cybersecurity space.

●     Join a team of top talent who are dedicated to helping one another succeed while having fun.