Head of Demand Generation

Head of Demand Generation

• Marketing
• Tel Aviv
• Full-time
• Hybrid

Cyabra is leading the fight against disinformation. Our AI shields companies and the public sector by uncovering malicious actors, bot networks, and GenAI content. Cyabra uncovers the Good, Bad, and Fake Online. 

Cyabra is growing its marketing department and is looking for a dynamic and proactive Head of Demand Generation. The ideal candidate will have a strong strategic mindset and hands-on experience in developing and executing demand generation and paid media strategies.

Reporting to the VP of Marketing, we have raised from top investors (Founders Fund, OurCrowd, and TAU Ventures) and have the leading minds in the cyber and disinformation space working on the Cyabra platform, which is already being used by companies and governments around the world. 

What's to love about this role?

• Make Your Mark: Build and Lead the demand generation function from the ground up, shaping the strategy and execution in a rapidly evolving industry.
• Collaborative Environment: Work closely with cross-functional teams including Sales, Customer Success, and Product, bringing your ideas to life.
• Make a Difference: Your work will directly contribute to Cyabra's growth and help protect companies and individuals from online disinformation.
• Growth Opportunities: Join a startup backed by top investors, with the opportunity to grow your career in the emerging field of counter-disinformation.

What you’ll own like a boss: 

• Develop and execute comprehensive demand-generation strategies to drive awareness, engagement, and conversions.
• Own and manage the demand generation budget, ensuring efficient and effective allocation of resources.
• Create, manage, and optimize multi-channel marketing campaigns across digital platforms.
• Utilize data and analytics to measure, analyze, and optimize campaign performance, ensuring maximum ROI.
• Collaborate with our content specialist to develop compelling content and messaging for campaigns.
• Identify and implement marketing technologies and tools to enhance campaign effectiveness and efficiency.

What you bring to the table:

• 5+ years of experience in demand generation, digital marketing, or a related field, preferably in a SaaS or tech environment.
• Proven track record of developing and executing successful demand generation and paid media campaigns.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Hands-on experience with marketing automation platforms, CRM systems, and analytics tools.
• Exceptional communication and collaboration skills, with a proactive and enthusiastic attitude.

If you have read this far and think you might be even an 80% fit, let’s talk.

Pizza-lover - a plus*

*if you apply with the word “pizza”, and nail the job, you get 2 pairs of Happy Socks!