Head of International Press, PR and Marketing

About Us

Tel Aviv Global & Tourism is a municipal company at the Tel Aviv-Yafo Municipality, leading the city's next quantum leap in the global arena. Our mission is to promote the city's vision as a "lighthouse" city with a global outreach. We are engaged in advancing tourism, international economic development, international communications and urban diplomacy for the benefit of the city and its people.

Tel Aviv Global & Tourism is looking for the next Head of International Press and Marketing: A person who will communicate and elevate the city's assets and promote its news to the world, via leading media outlets.

Tel Aviv is full of well-known and untapped stories that draw the attention of hundreds of local and global reporters. We are looking for the one who can bring them together and tell the story of Tel Aviv loud and clear.

The complexity of Israel's current conflict is a new challenge that requires particular discretion, agility and creativity with the international media.

This role also requires handling local PR, event planning and occasional general marketing efforts.

Job description:

Responsibility for managing relationships with foreign journalists and press outlets on behalf of Tel Aviv-Yafo Municipality and Tel Aviv Global & Tourism including:

·        Proactively securing coverage of the city and responding to reporter queries

·        Monitoring press coverage of the city

·        Writing and distributing press releases (culture, tech, local events and more)

·        Initiating, organizing and hosting delegations of journalists and bloggers and influencers

·        Initiating and arranging interviews

·        Initiating, organizing and holding press conferences and professional tours for influencers

·        Responsible for day-to-day work with municipal communication teams

·        Work with domestic and international PR firms

·        Initiating, producing and marketing photo-ops

·        Working unconventional hours as needed

·        Other tasks according to the needs of the organization

·        Writing varied PR and Marketing content such as op-eds and articles

·        Handling local PR for Tel Aviv Global

Required qualifications

1.    Bachelor's Degree (communications, political science etc.)

2.    Perfect articulation in English and Hebrew speaker – a MUST, other languages - advantage

3.    3 years of relevant professional experience in communications, public relations or journalism, preferably in a large scale company

4.    Proven experience in leading substantial projects

5.    Digital media savvy – social networks, office programs, canva, video edit and more. Including acquaintance with bloggers, influencers content creators.

Additional Desired Skills

1.    Excellent writing ability of varied content such as op-eds, Hebrew/English translations, articles and marketing content

2.    Experience working with international journalists

3.    Comfortable and confident speaking on camera (relevant candidates will be asked to send a personal introduction video)

4.    Experience in productions

5.    In-depth knowledge of the city.

6.    Agile, flexible and willing to work extra (sometimes unconventional) hours

This is a full-time on-site position in Tel Aviv Global & Tourism office at Tashach 2, Tel-Aviv. 1 day offsite (limited)

Please submit your English CV with two professional writing examples in

by Friday, July 26, 2024, at [email protected]