Field Marketing Manager (EMEA)

Job Description

As a Field Marketing Manager, you’ll be an integral part of the growing Enterprise team at Wix Studio, helping us accelerate demand within strategic industries by developing, managing, and executing field programs and campaigns specifically targeting accounts in different verticals.

In this role, you’ll be responsible for building brand awareness, thought leadership recognition, and creating demand with target audiences in the EMEA region.

This position will drive programs with the goal of generating a quality pipeline, stimulating the acceleration of the sales cycle, and building potential client relationships. You’ll partner closely with Field Sales and additional teams in Wix Studio to deliver and accelerate the pipeline to support in exceeding objectives and revenue goals.

This role requires up to 30% travel.

On a daily basis, you will:

• Build and execute regional field marketing programs that integrate sales and marketing requirements to support pipeline and revenue goals
• Collaborate with field sales teams to identify target accounts and create marketing campaigns to engage target audiences, drive demand, and accelerate pipeline growth
• Develop and execute demand generation marketing field programs including third-party and Wix Studio-hosted events, webinars, in-person and virtual experiences, roadshows, and more
• Own the entire cycle from planning to execution and summarizing to drive qualified leads to support the development of pipeline opportunities
• Collaborate with internal teams such as legal and procurement and interact with potential vendors
• Identify and execute targeted marketing initiatives focusing on key account development and expansion, using multichannel tactics, including ABM
• Forecast and measure the impact of the marketing plan on sales while analyzing program results, optimizing as needed
• Act as the subject-matter expert, maintain ongoing communications, and be the go-to marketing resource with the field teams
• Define marketing goals and objectives to develop a strategic marketing plan that aligns with the sales pipeline and revenue goals
  
  

Qualifications:

• 3+ years experience working as a field marketer within the B2B SaaS space
• Proven track record of executing field marketing programs and events that drive new customer acquisition and pipeline growth
• Strong demand generation experience building multi-touch, integrated campaigns
• Prior experience with marketing tools, analytics, and technology platforms
• English and Hebrew must be at a level that you can build connections with people, communicate your ideas clearly and give presentations
• Natural curiosity, creativity, thoroughness, and the ability to thrive in a fast-paced, dynamic environment
• Self-motivated, able to work autonomously and communicate with remote management
• Excellent strategic thinking skills with the ability to make data-driven decisions
• Experience working with Salesforce, ZoomInfo, Monday, etc. - an advantage
• High level German or French - an advantage
  
  

About The Team

We are the Enterprise Solutions team in Studio. We’re focused on positioning Wix Studio as the best solution for enterprises – as well as bringing new, large businesses to Wix and helping them grow by making the most of our solutions, products, and features.

About Wix:

Wix makes it possible for anyone to succeed online.

Since 2006, we've grown to 5,000 employees in 17 countries, launched over 40 products, and serve over 230 million users and their visitors worldwide.

At Wix, we push you to innovate, evolve in non-traditional ways, and grow outside your comfort zone. We operate in small teams that work closely together to create incredible things.

We're proud to be an equal opportunity employer. Wix was built around the idea that everyone has the right to be successful, online. This same vision defines us as an employer: creating a work environment where everyone is welcome, and anyone has the right to succeed.