Poker Analytical Marketing Manager

More about Evoke:

As one of the world’s leading betting and gaming companies, Evoke provides customers with a fun, fair, and safe experience worldwide, underpinned by its state-of-the-art technology and content-rich products. In 2022, the 888 Group acquired William Hill, creating a global industry leader by combining two highly complementary businesses and two of the industry's leading brands, now called Evoke.

The combined group operates from 15 offices worldwide and employs over 12,000 people globally. The Group invests in a working environment that enables our people to flourish along with our business. We believe in talent development and investing in our people. Our unique culture and spirit are built on the values of fairness, collaboration, and continuous progress, with the purpose of bringing unrivaled moments of excitement to people's day-to-day lives. The Group’s mission is to remain employee-centric and to attract and retain the best talents by providing a rewarding environment with ample opportunities for personal and professional development.

More about the Marketing Team:

The successful candidate will join the best team ever. Every member of our Marketing Team is as unique as they are creative. A team of passionate trend-entrepreneurs, the promotional power driving our brands worldwide. From traditional offline channels through to groundbreaking digital marketing methodologies, we lead the market in fun, fair, and safe global gaming products.

We are looking for a highly motivated, innovative, and results-driven superstar to join our team. If you are passionate about planning and creating multi-channel online marketing campaigns that build brand trust, loyalty, engagement, and profitability, this role is for you.

Your role:

• Develop and manage both mass market and segmented marketing campaigns for existing players using various channels and marketing tools.
• Spearhead innovative marketing projects from ideation to execution to deepen player engagement, loyalty, and brand satisfaction.
• Boost retention and increase player lifetime value and profitability.
• Collaborate with designers, copywriters, HTML & web developers, and operational services to create compelling campaigns and messaging.
• Work with numerous interfaces and platforms across several markets to create promotions and localize communications.
• Analyze marketing campaigns, monitor KPI results, and optimize communications.
• Understand promotion details including bonus terms and compliance guidelines.
• Analyze competitors' product offerings, promotions, and marketing strategies to inform product development and brand marketing.
• Work with the Customer Service team to ensure inquiries and complaints are handled promptly and professionally, adjusting offerings accordingly to improve customer satisfaction.

Your skills:

• You have 2+ years of experience in developing and managing marketing campaigns.
• You are naturally self-driven and innovative in your approach.
• You have excellent analytical skills to identify trends and maximize players' lifetime value.
• You are experienced in collaborating with various teams to create compelling campaigns.
• You have a deep understanding of marketing tools and platforms.
• You are skilled in monitoring and optimizing marketing KPIs.
• You have a thorough understanding of compliance guidelines and promotion details.
• You are adept at analyzing competitors' strategies to improve product development and marketing.
• You are proficient in managing customer feedback to enhance customer satisfaction.

You have a major advantage if:

• You have a background in the gaming industry.
• You are familiar with multi-channel marketing strategies.