ASO & User Acquisition Manager

Viber is a calling and messaging app that connects people–no matter who they are, or where they’re from. With a free and secure connection, hundreds of millions of people worldwide communicate with their loved ones through high-quality audio and video calls, messaging, and much more.

Viber is looking for an experienced ASO & User Acquisition Manager to join our Growth team. As an ASO & User Acquisition Manager, you’ll be responsible for paid and organic user acquisition activities, including research, execution, optimization, analysis and knowledge sharing.

Responsibilities:

• Plan, manage and execute effective ASO strategies to improve app visibility, rankings and organic downloads
• Design and execute A/B tests to optimize app store elements such as screenshots, icons, and descriptions
• Strategize, oversee, and optimize extensive user acquisition campaigns across various channels
• Analyze and optimize campaigns constantly to meet engagement KPIs
• Collaborate & coordinate your activities with marketing, product, creative and analytics stakeholders to drive the best results for your activities
• Communicate regularly the results of your activities and upcoming plans
• Develop strong relationships with our different partners and seek out new opportunities.
• Maintain a pulse on trends in the mobile marketing industry

Requirements:

• 3+ years of proven experience in developing and executing ASO strategies and a track record of improving app store rankings and increasing downloads
• At least 3 years experience in planning and managing Google UAC, Meta, and Apple Search Ads campaigns for mobile apps at a minimum budget of $1M/year. Experience running Tiktok Ads/other channels - advantage
• A quantitative mind and love for numbers, exceptional analysis skills, and high Excel (Google Spreadsheet) proficiency
• Attention to detail and ability to prioritize and work against deadlines and performance goals
• Self-motivated, agile, and independent
• Ability to multitask while tracking changes and performance regularly
• Excellent communication and interpersonal skills
• Excellent English (spoken and written)

Advantages:

• Experience with utility/communication apps
• Development background / Experience in mobile analytics settings
• Proficiency in tools such as App Annie, Sensor Tower, Mobile Action, or similar