strategic marketing communication manager

A cybersecurity company is looking for a talented, “one-stop shop” hands-on strategic marketing communication manager to join the marketing team. Report to the VP of Marketing and be a leading stakeholder in the strategic marketing communications,  programs, and implementation.

Collaborate with multiple teams to manage the company’s online and offline communication and increase brand awareness by creating webinars, partner-driven programs, press releases, short-form content, and media opportunities to share the company’s brand, products, and services.

Excellent English and good organizational skills.

Responsibilities:

· Lead and execute strategic marketing programs, primarily webinars and partner-related opportunities, brand awareness, and lead generation.

· Copywrite and create messaging for social media, collateral, press releases, website, nurturing, and marketing campaigns.

· Create short-form strategic content such as videos, in-depth interviews, webinars & podcasts.

· Research topics and create compelling messages and programs for the target audience.

· Search and apply for awards and analysts’ briefings, call-for-papers, conference speaking opportunities, etc.

Requirements:

· Proven track record as marketing communications lead at startups, preferably in the cybersecurity, automotive, or data analytics fields.

· Minimum of 3 years of Enterprise B2B marketing experience.

· Native English speaker (or equivalent) - MUST.

· Excellent communication and writing skills, focusing on short-form strategic content.

· Exceptional personal communication, teamwork and collaboration skills; experience working with many different teams and stakeholders internally and with partners, customers and prospects.

· Lead and execute marketing campaigns and monitor success on an ongoing basis.

· Bring up ideas to increase brand awareness, thought leadership, and demand generation.

· Demonstrate experience in planning and executing initiatives to reach the target audience through multi-channel account-based marketing.

· Strong operational, project management, and goal-driven execution skills.

· Excellent organizational skills and attention to details.

· Experience working with and managing vendors and service providers globally.

· High ability to define, monitor, and measure KPIs and drive optimizations.

· Experience in Product Marketing - big advantage.

· Experience with Hubspot and Google Analytics - big advantage.

· BA/BS/MA in Marketing / Information Systems degree or equivalent work experience