Chief Marketing Officer

Company Description

This role is unpaid, offering a co-founder position with a stock package included.

Lancellot is a unique lottery marketplace platform that allows users to purchase lottery tickets with friends and other users, increasing the user's chances to win. Our Knights purchase the tickets on behalf of users, delivering them to Lancellot offices for management. We are committed to safety and transparency, allowing our users to track their order at every stage through our app.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to drive growth and engagement in the gaming or gambling sectors.
• Drive traffic to social media platforms through targeted campaigns, content strategies, and influencer partnerships.
• Conduct market research to identify and target diverse audience segments within the US and Latin American gaming/gambling industries.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.
• Utilize creative marketing approaches to maximize impact within budget constraints.
• Oversee the production and editing of high-quality marketing videos.
• Communicate effectively in both English and Spanish, catering to a bilingual audience.

Preferred Qualifications:

• Demonstrated success in marketing campaigns for gaming or gambling platforms.
• Prior experience in a start-up environment.
• Fluency in both English and Spanish.
• Proven expertise in the US and Latin American markets.

Qualifications: (This role is unpaid, offering a co-founder position with a stock package included.)

• Experience: Minimum of 6 years in B2C marketing, particularly in marketplace environments.
• Proven track record in creating and optimizing campaigns on Meta, TikTok, OpenWeb (Taboola, Outbrain)
• Experience in managing marketing for low-budget start-ups.
• Experience in the gaming or gambling industry.
• Content creation skills - use of video editing and design software
• Proven track record in driving social media traffic and working with influencers.
• Strong skills in understanding and analyzing various target audiences.
• Proficiency in both English and Spanish.
• In-depth knowledge of both the US and Latin American markets.
• Demonstrates innovative, out-of-the-box thinking.
• Video Production: Skilled in creating, editing, and producing engaging video content.