Product Marketing Manager

What's Guardio?

Guardio is a B2C cybersecurity startup offering security and privacy solutions directly to consumers - regular people, not corporate companies. We develop products you’d want for yourself, your parents, family, and friends. Our goal is to protect real people from cyber problems and crime. We try and avoid buzzwords, but sometimes those keywords are necessary: we help our customers avoid and combat the modern world’s security threats, like phishing, financial scams, malware, browser hijacking, identity theft, data leaks, and a whole lot more.

Guardio is a relatively small company (we just passed 80 people) on a rapid growth path, and we’re looking for core team members to join our Growth team. We already have well over a million registered customers, and plenty of new products and features in the pipeline.

So what’s the job?

We’re looking for a talented, data-oriented, and creative Product Marketing Manager to join Guardio's Growth Team.

You will

• Maximize the growth and retention of new and existing users. You’ll do this by optimizing the way we communicate our value within the product and funnels, and across our marketing assets
• Manage outbound communication with our users across multiple channels. You’ll take the lead on in-product communication, email marketing campaigns, landing pages, education materials, and various other communication strategies.
• Bring our users’ voice to the table and advocate for their experience. You’ll understand why they use our product and how it helps them. You’ll help ensure Guardio talks to them in a voice they can relate to
• Conduct competitor research to understand and improve Guardio’s positioning in the market
• Work closely with a whole range of teams - Product, R&D, Design, Content, User Acquisition, and Customer Support

What kind of candidates are we looking for?

• 3+ years working as a product marketing manager on a B2C hi-tech product - specifically concentrating on growth
• Data-driven, goal-oriented, and comfortably familiar with A/B testing
• Can work hands-on with numbers to produce and present analyses and insights.
• Demonstrated communication skills and an eye for detail.
• Able to collaborate with designers and writers to realize your ideas and create your vision
• Self-organized, process driven
• Fluent in writing and speaking in English and Hebrew