DIGITAL & CRM ACTIVATION SPECIALIST

Digital & CRM Activation Specialist

Digital & CRM Activation –

Role & Overall Relevance To The Organization

Based on the global Consumer Engagement (CRM and Membership( strategy and aligned to the overall Israel Digital Activation strategy, refine, and ensure the Israel CRM and Membership Targets and KPI’s are achieved. Work closely with key business units, CRM vendor agencies to bring key strategies and plans to life. Focus will be on consumer acquisition through different channels and retention through the following key areas: email marketing, SMS, App Push Notifications. This role will be part of Digital Activation team and will work closely with our Brand Activation team, Performance Marketing Manager, Omni channel team, DTC excellence team, Retail Ops team.

Key Responsibilities

• Develop and drive the CRM & Membership strategies; bring the over-arching Digital Activation ambition to life via a progressive strategy, ensuring that the brand takes a more consumer-centric approach to key activations.
• Develop a personalized communication strategy using email, SMS, app notifications, etc.
• Create seasonal plans, working in partnership with the global CRM & Membership teams on strategy and seasonal plan development. Utilize local CRM/global’s existing tools and agencies, supplementing when necessary.
• Drive collaboration with key business units to implement activations and deliver on quarterly / yearly consumer data acquisition targets.
• Collaborate for planning and execution for Membership Activation for best Members experiences.
• Manage the Israel SMS, Email marketing operations team, collaborating with the Retail/eCommerce channel and relevant teams to meet key top lines sales targets and consumer data acquisition goals.
• Drive strategies and activations by utilizing data and insights to deliver a better understanding of consumer shopping behavior
• Work with key technologies and tools to help in planning, activation, and analysis.
• Supervise key CRM partner agencies, manage the CRM department budget, proactively participate in key brand milestone meetings, and provide regular analysis and recaps.
  
  

Technical Responsibilities

• Plan and deliver CRM & Membership strategies to increase loyalty and retention.
• Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
• Segment customer databases and maintain lists of segmented customers.
• Responsible for end-to-end customer relationship management & operations.
• Formulate CRM & Membership strategy, Communication calendar & Engagement policy, CRM programs/campaigns and ensure to stay aligned with adidas business objectives
• Collaborate with online, offline channels & IT to get customer data.
• Strategize, Design and implement (via Managed services team) cross-sell, up-sell, CLTV models
• Use data and testing to optimize and improve the content and targeting for all customer communications including email, SMS, app notifications, etc.
• Define, report on, and optimize key metrics
  
  

Key Relationships

Global CRM & Membership teams, Brand & Digital Activation Teams, Market Retail teams, IT teams, Merchandising & CTC Teams.

Experience, Knowledge Skills & Abilities

• Hands on Experience in CRM / consumer engagement
• Experience working in a data-driven organization
• Solid understanding of consumer messaging and brand reputation.
• Strong interpersonal/communication skills and high level of strategic thinking.
• Superior writing, research, presentation and project management skills.
• Ability to manage and / or collaborate with internal and external cross-functional groups.
• Solid understanding of available CRM tools and platforms
• Broad understanding of and passion for the sports and fashion/entertainment industry.
• Strong written and verbal, presentation and organizational skills
• Good data analytics hands-on experience with consumer analytics tools
• Accomplished range of skills from strategic thinking to creative and detailed execution
• Experience in re-engagement and remarketing
• Familiar with Retail & E-Commerce process & systems
• Knowledge of Microsoft BI is a plus
  
  

Requisite Education/ Minimum Qualifications

• Minimum 2 years of Experience in CRM and email marketing automation
• Degree in Marketing, Communications or a related field.
• Fluent written and spoken English language skills.
• Advanced User of MS Office Suite – MS Excel, PowerPoint
  
  

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
  
  

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
  
  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.