PPC Specialist

Tiebreak Solutions is focused on providing advanced technological solutions for brokerages and financial institutions around the globe. We strive to build an easy yet powerful trading experience using desktops, web browsers, smartphones, and tablets, while reliably processing over a billion transactions annually.

Key Responsibilities:

• Develop, implement, and manage user acquisition and remarketing campaigns on Meta (Facebook and Instagram), Google, YouTube, and X (formerly Twitter).
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
• Collaborate with the creative team to produce compelling ad content.
• Conduct A/B testing to enhance campaign effectiveness.
• Manage campaign budgets, ensuring efficient allocation of resources.
• Stay up-to-date with the latest trends and best practices in digital marketing and fintech.
• Prepare detailed reports on campaign performance, presenting findings to stakeholders.

Requirements:

• Minimum of 1 year of hands-on experience managing campaigns on Meta, Google, YouTube, and X.
• Proven track record of successful campaign management and optimization.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills.
• Experience in the fintech industry is a plus.
• Ability to work independently and manage multiple projects simultaneously.

Performance Expectations:

• Achieve specific user acquisition targets within allocated budgets.
• Improve conversion rates and ROI through effective campaign strategies.
• Maintain high levels of engagement and retention in remarketing efforts.