Marketing Director

About BIScience

BIScience is an Internet technology company pioneering the world of digital media and audience intelligence with innovative technologies, harnessing user-centric data at scale to bring new insights into the online marketing industry and audience analytics. Our product suite helps online marketers, media buyers, brand managers, sales managers, and business analysts benchmark marketing and advertising effectiveness, perform digital behavioral journey analysis, get an outlook on competitive intelligence, purchase intent, brand engagement, eCommerce activities, and analyze targeted and behavior-based online information.

BIScience is a fast-growing global company with customers spanning from more than 60 markets including fortune 500 companies.

About the Position

We are seeking for Director Marketing who is passionate, agile, and motivated.

In this role you will be responsible for developing and executing strategic marketing initiatives to drive growth, generate leads, and increase brand awareness. This role requires a seasoned marketing professional with a deep understanding of B2B marketing strategies, industry trends, and customer behavior. The ideal candidate will be a strategic thinker, a creative problem-solver, and a collaborative leader who can inspire and empower their team to achieve ambitious marketing goals.

You will work in a collaborative and dynamic environment where your marketing and analytics expertise will be valued .

Responsibilities

1. Develop and implement comprehensive B2B marketing strategies that align with business objectives and drive measurable results.
2. Develop and execute company's overall marketing strategy, including value proposition development, product positioning, and messaging.
3. Responsible for overseeing pipeline creation activities for the global Sales organization.
4. Drive top-of-funnel growth through the development and implementation of lead generation programs.
5. Oversee end-to-end execution of demand generation campaigns - email, content, digital advertising, SEO, etc.
6. Collaborate with cross-functional teams, including sales, product development, and customer success, to develop integrated marketing campaigns and initiatives.

Requirements

1. 6+ years of hands-on B2B SaaS marketing experience.
2. Knowledge of various PPC platforms- Google Ads, YouTube, Facebook, etc.
3. Good analytical skills, with the ability to analyze data, draw conclusions, develop actionable recommendations and implement them.
4. Fluent English – a must
5. Exceptional attention to details
6. Strong problem-solving and fact-based decision-making skills
7. Excellent leadership skills
8. BA in Economics/Business Management/Marketing – an advantage