Account-Based Marketing Manager

Do you thrive on crafting targeted marketing campaigns? Are you passionate about driving revenue through strategic account engagement? If so, we want to hear from you!

We’re seeking a highly motivated and experienced B2B marketing professional to join our team as an Account-Based Marketing Manager. In this role, you’ll leverage your diverse marketing expertise to develop and execute data-driven ABM programs to acquire and retain our most valuable enterprise clients.

• This is a temporary position with the potential to become permanent.
• In this position, you’ll work in a hybrid model: three days remotely from home and two days at the office.
  
  

What You’ll Do

• Implement and manage multi-channel ABM campaigns across various platforms (email, paid advertising, content marketing, etc.) to drive pipeline generation and conversion.
• Utilize marketing automation and ABM tools (e.g., 6sense, ZoomInfo) to gather customer intent data and build actionable playbooks for successful account engagement.
• Partner with the content team to develop targeted messaging that resonates with key decision-makers within your assigned accounts.
• Craft compelling content and sales enablement materials tailored to specific account needs and decision-makers.
• Collaborate with marketing operations to build account-level lead nurturing processes and reporting dashboards.
• Analyze campaign performance metrics, identify areas for improvement, and continually optimize ABM strategy.
• Collaborate with sales, sales development, and marketing teams to identify high-potential accounts and develop personalized marketing strategies.
  
  

Why You’re a Great Fit

• 2-3 years of B2B marketing experience in a SaaS tech company.
• Proven track record of success in developing and executing marketing campaigns that drive revenue growth.
• Strong understanding of B2B customer buying journeys and the ability to tailor messaging accordingly.
• Experience working collaboratively across different marketing disciplines (e.g., content, demand generation, digital marketing).
• Experience with account-based marketing methodologies and best practices, like 6sense
  
  

The Company: Mend.io offers an enterprise suite of application security tools designed to help organizations build and manage a mature, proactive AppSec program. Mend.io supports both developers and security teams by giving each team different, but complementary, tools to work with—enabling them to stop chasing vulnerabilities and start proactively managing application risk.

Our Culture Is Open, Inclusive, And Engaging, And We Work Hard To Foster a Company Where Everyone Feels Valued. Mend Is a Company That Lives By Its Values

• We are passionate about excellence
• We see the world from the customer’s perspective
• We are better together
  
  

Mend.io’s EEO Statement

Mend.io is an equal opportunity employer committed to encouraging and celebrating its diverse and inclusive workforce. We welcome all without regard to age, race, color, religion, gender identity and expression, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, citizenship, national origin, disability, military status, veteran status, political affiliation, or any other protected characteristics. All aspects of employment including hiring, training, advancement, and discipline will be solely based on merit and qualifications related to professional competence. Mend.io operates on a principle of mutual respect and acceptance, and every employee must follow Mend.io’s anti-harassment and anti-discrimination company policies.

Mend.io’s Diversity Commitment

At Mend.io, we believe bringing together diversity of experience and background creates a better place to work, a better product, and more opportunities to innovate. Mend.io is committed to doing its part to mend the equity gap, fostering a safe, inclusive environment to inspire and support employees to be their authentic selves and provide development opportunities for all.