Growth Marketing Manager

Our cyber security leading company is seeking a dynamic and experienced Growth Marketing Manager to drive the development and execution of comprehensive marketing activities.

The ideal candidate will have a proven track record in B2B marketing (SAAS), with expertise in growth, demand generation, digital marketing, public relations, and events.

Reporting to CRO

Responsibilities:

Focus areas include

1. Demand and lead generation
2. Lead nurturing
3. Conversion rate optimization
4. Brand building
5. Customer retention
6. Maximizing customer revenue
7. Budget management
8. Driving collaboration across teams 
9. Organizing Events
10. PR

Key Accountabilities:

1. Delivering the audiences and the qualified leads that will drive commercial growth
2. Planning and implementation of multi-channel demand generation and lead generation campaigns to hit MQL and SQL lead targets
3. Managing junior resource and small marketing team in the implementation and optimization of campaigns across all owned and paid media channels
4. Ongoing reporting of campaign performance in line with MQL and SQL targets
5. Liaising with marketing, sales, and product team stakeholders to understand the market and our target customers to inform more effective campaign strategies and content
6. Working closely with sales teams to implement effective lead nurturing processes.
7. Development and implementation of nurture workflows and sequences within the Marketing Automation system.
8. Experience in ABM campaigns – an advantage.
9. Understanding and reporting on conversion rates across the marketing and sales ‘funnel’ and working with key stakeholders to develop and implement strategies to optimize each stage
10. Working with Brand to ensure on-brand communications are delivered within all campaigns.
11. Having a commercial view of the customer and putting in place marketing activities to help drive retention
12. Responsibility for the marketing budget and the results it delivers in terms of qualified leads into the business.
13. Plan and execute targeted events, including industry conferences, webinars, and user conferences, to generate leads and enhance brand awareness.
14. Coordinate logistics, sponsorships, and speaking engagements at relevant events.
15. Develop and maintain relationships with key media outlets, industry influencers, and stakeholders.
16. Draft and distribute press releases, articles, and thought leadership pieces to enhance company's reputation.

Requirements

1. Minimum 5 years of experience in B2B marketing, with a focus on SaaS products.
2. Experience in cyber security companies – an advantage
3. Proven success in hands-on demand and lead-generation campaigns (Paid)
4. Proven record of successful event management & PR
5. Perfect English