Senior Content Manager

Ship4wd -Winner of Best Freight Forwarder for SMBs in the USA and Canada Award for 2023

is growing fast and looking for a new Senior Content Manager to join us .

We are a well-funded startup disrupting the shipping industry, a decades-old industry that remained almost unchanged and eager for change.

Our team is a mix of industry veterans and experienced professionals in product, marketing, and Operations working together to solve challenges in bridging legacy procedures with cutting-edge technologies.

We are looking for a passionate, creative, and resourceful Senior Content Manager

to be responsible for planning, implementing, managing, and monitoring Ship4wd’s Content and social media strategy.

Our Senior Content Manager will initiate and hands-on create content that will demonstrate our unique value to the market and develop our brand voice and narrative to increase demand and brand positioning.

The ideal candidate has hands-on experience writing compelling content for the SMB segment for various digital assets and media channels.

The content manager will join our growing marketing team and report to the CMO.

What you’ll do:

· Understand our ICP and develop our brand narrative and tone of voice through content creation

· Develop a differentiating content plan to build trust and increase interest and demand for Ship4wd across all stages of the acquisition funnel and execute it

· Create engaging content in various formats for our digital assets and media channels in various formats (website, social media, blogs, trend and news, infographics, webinars, email marketing and more)

· Monitor market trends, spot opportunities, and act upon them to create compelling content

· Build a content network with industry influences

· Collaborate with our inner team of freight and logistics experts to develop and create content that drives engagement and increases demand

· Build a team of content creators, nurture and drive them to excellence

Required Skills and Qualifications:

· For this role, we are looking for an extraordinary and creative content manager

· An independent and initiator in character

· Expertise in crafting brand narrative and tone of voice

· Highly experienced in social media, especially LinkedIn

· Experienced in various media channels and understand how to make content a part of our acquisition funnel

· Hands-on on relevant marketing platforms as HubSpot and WordPress

· 5 years of experience in content for a SaaS B2B startup – An advantage

· Native English or Bilingual written and spoken – A Must!

Other skills you should have for us to grow and succeed together:

· A people person able to collaborate with in-house experts and external partners to develop engaging content

· The ability to manage multiple projects at the same time and not be intimidated by having a lot of balls in the air

· Freight forwarding is an exciting industry on the verge of disruption, and it is OK if you are unfamiliar with it. We have our internal team of experts here. What is required from you is to be passionate, a quick learner and to be creative, and excellent in what you do