Digital Marketing Specialist

Fullpath is a growing tech company in the automotive space with hubs across the US and Israel. Our mission is to constantly disrupt the industry by creating new, groundbreaking technologies to help dealers build stronger, more resilient businesses. Our work happens in the fast lane as we work to bring AI-powered, data-driven solutions to a quickly evolving industry.

Our team at Fullpath is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal-driven, and, at our core, we believe every voice has value and can impact our bottom line. If you are a creative, solutions-oriented individual who is ready to put your career in drive, Fullpath is the place for you!

We are looking to add a Digital Marketing Specialist to our product team. As a Digital Marketing Specialist you will work on creating effective, sales-driving content for our AI-driven ad and email products. You will be responsible for ideating and implementing new content for search social and display ads and automated email marketing campaigns that will help Fullpath’s clients drive success. You will collaborate closely with our product managers, analysts, and designers, to develop innovative, impactful copy and content.

This is a hybrid position based out of our Jerusalem office and reports to the Director of Product Performance.

What you will be responsible for:

• Craft creative and effective ad copy for a variety of ad platforms with a central focus on Google and Facebook ads to drive desired user action;
• Create engaging and compelling email content that resonates with our target audience, including engaging copy, recommendations for visuals, and calls to action;
• Review and analyze existing ad and email content to identify areas for improvement;
• Research and develop new ad and email concepts for a variety of campaigns, ensuring relevance and effectiveness across different contexts;
• Analyze performance metrics, such as CTR, CVR, open rates, and engagement rates to provide data-driven insights and recommendations for improvement.
  
  

• Native English
• 3+ years of professional experience in writing marketing emails and Facebook/Google ads for B2B SaaS companies.
• Superb copywriting and editing skills
• Expert knowledge of Google/Facebook Ads platforms, including guidelines, restrictions, and best practices.
• Proven understanding of email marketing best practices, deliverability, CAN-SPAM compliance.
• An analytical mindset to interpret data and derive actionable insights.
• Proven record of excellent writing demonstrated through writing samples or a portfolio (to be submitted with CV).
  
  

• Creative thinking and the ability to develop engaging ad and email content.
• Strong project management skills
• Ability to work effectively in a fast-paced environment
• Excellent interpersonal communication and collaboration skills
• A strong ability to learn new SaaS technologies quickly
  
  

• SEO and keyword experience
• Experience working with ChatGPT/ Gemini/ other Gen AI tools
• Experience working with Jira
  
  

• Family-friendly environment and flexible working hours
• An awesome global team of forward-thinking, innovative go-getters
• Integrate with tech titans: Work directly with APIs from Google, Facebook, Microsoft, and more.
• Be part of a rapidly scaling company poised for the future.
• Learning and growth opportunities within a fast-paced tech startup environment
• Clear career advancement path for strong performers
• As a part of our team, your success in this role is crucial to our company's growth. We are committed to supporting you in achieving your KPIs and goals and providing regular feedback to help you reach your full potential. Together, we can make a real impact and achieve great things!
• Cibus and lots of yummy treats :-)