Vice President Marketing

LSports has positioned itself as the number 1 provider of sports data in the world. On its mission to bring innovation to the industry, the company has mastered sports data collection and analysis, advanced data management, and unique stimulation services such as AI-based sports tips, high-quality sports visualization, and more.

The sports data industry is still growing, and LSports real-time solutions are at the forefront.

If you share our love of sports and tech, you've got the passion and will to better the sports-tech and data industries - join the team!

We are looking for a highly motivated VP Marketing (Reporting to the CRO)

Responsibilities:

• Develop and execute the company's overall marketing strategy, including branding, positioning, messaging, and go-to-market plans.
• Lead a talented marketing team and provide strategic guidance, mentorship, and support to achieve departmental goals and objectives.
• Drive demand generation initiatives, including digital marketing, content marketing, email marketing, social media, and paid advertising campaigns.
• Analyze market trends, customer insights, and competitive intelligence to identify growth opportunities and inform strategic decision-making.
• Collaborate closely with product, sales, and customer success teams to ensure alignment and integration of marketing efforts across all customer touchpoints.
• Establish key performance indicators (KPIs) and metrics to measure marketing effectiveness, track ROI, and optimize campaign performance.
• Manage marketing budgets, allocate resources effectively, and prioritize initiatives based on business goals and objectives.

Requirements:

• Proven 8-10 years’ experience in a VP marketing leadership role within the SaaS industry, preferably in the betting or gaming sector.
• Strong understanding of marketing principles, methodologies, and best practices, with expertise in digital marketing, demand generation, and brand management.
• Exceptional leadership and communication skills, with the ability to inspire and motivate cross-functional teams.
• Strategic thinker with a data-driven approach to decision-making and a strong analytical mindset.
• Experience managing and developing high-performing marketing teams in a fast-paced and dynamic environment.