Senior Content Marketer

Who We Are

Faye is the first-ever digital, consumer-centric travel insurance for Americans with a product redefining travel coverage and care, taking it from a forgettable add-on to a must-have advantage that enhances the entire trip experience. Faye’s whole-trip protection, coupled with its proprietary technology, enables 24/7 immediate assistance, claims processing and reimbursements anywhere in the world, setting a new standard and over-delivering in an industry synonymous with doing the opposite.

What We’re Looking For

We are looking for a seasoned, passionate Senior Content Marketer to join our dynamic and growing team. This key individual will own and execute the company’s content strategy across B2B and B2C initiatives as we continue to disrupt the travel insurance and assistance space with a transparent, customer-obsessed, tech-forward and impactful offering.

Reporting to the VP of Communications & Brand, this individual will play a pivotal role in raising brand awareness by creating captivating narratives that educate and inform our target audiences - customers, travel advisors and partners. This position is built for a go-getter looking to grow their career and eventually manage a growing content team. If you love travel and tech, as well as content creation and nonstop creativity, this is the role for you.

We work in a fun, collaborative, and open-minded environment and are looking for proactive, accountable professionals focused on continuous learning and growth to push themselves and our team forward!

Responsibilities:

• Working across teams including Comms, Growth, Biz Dev and Product to create and execute our US content strategy for both B2C and B2B audiences including: lead generation campaigns (landing pages, ads, paid partnerships and more), email marketing, product copy, SEO-optimized blog posts/site pages, sales collateral, video scripts, infographics, and more
• Leading content strategy and creation for launches of products, new features, research reports and more
• Launching and upkeep new initiatives focused on retention, customer engagement, community, influencers, event marketing and UGC, alongside our Growth team
• Working closely with Brand Design to bring narratives to life visually
• Researching and flagging new trends within the industry to keep our content competitive & relevant
• Managing freelancers as needed, including content writers and potentially agencies
  
  

• Native English speaker & writer - a must
• 7+ years of experience in content writing and/or marketing for a B2C brand or SaaS company, as well as B2B marketing experience
• Bachelor’s Degree in Communications, Marketing, Journalism, or related field
• Demonstrated understanding of B2C and B2B marketing across different channels/formats - social media, community email, blog writing, etc
• Excellent written & verbal communication skills
• Excellent time management skills
• A strong attention to detail, grammar & ability to work in a fast-paced environment
• A self starter who works well with tight deadlines
• Experience managing team members and external vendors
• Creativity and an eagerness to innovate & think outside the box
• Experience or knowledge of the hospitality or travel industries - a plus
• PPC ad writing - a plus