Outbound Product Manager

We seek an experienced and dynamic Outbound Product Manager to join our team. The

ideal candidate will be responsible for driving the go-to-market strategy, managing the product

launches, and ensuring the successful adoption of our products in the market. You will work

closely with the marketing, sales, and engineering teams to align product offerings with market

needs and company goals.

Key Responsibilities

● Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans,

including positioning, messaging, pricing, and launch strategies.

● Market Analysis: Conduct market research and competitive analysis to identify market

trends, customer needs, targeted partners and OEMs, and competitive positioning.

● Customer Engagement: Work closely with sales and customer success teams to

understand customer requirements, gather feedback, and ensure customer satisfaction.

● Sales Enablement: Develop and deliver training materials, product documentation, and

sales tools to support the sales team in effectively communicating product value.

● Marketing Collaboration: Partner with the marketing team to create compelling

marketing campaigns, product collateral, and content that drive awareness and

demand.

● Product Launches: Lead cross-functional teams to successfully launch new products and

features, ensuring timely delivery and high-quality execution.

● Performance Tracking: Monitor and analyze product performance metrics, market

trends, and customer feedback to inform product strategy and continuous

improvement.

● Thought Leadership: Represent the company at industry events, conferences, and

webinars to promote our solutions and share industry insights.

Qualifications

● Bachelor's degree in Engineering or a related field.

● 2+ years of experience in product management, with a proven track record of successful

product launches and market adoption.

● Strong understanding of the biometrics industry and its applications.

● Analytical mindset with the ability to translate data into actionable insights.

● Excellent communication and interpersonal skills, with the ability to build rapport with

clients and partners.

● Proven ability to work independently and as part of a team in a fast-paced, dynamic

• environment.