Global Brand Manager

As the Global Brand Manager at Netafim, Orbia Precision Agriculture Business, you will oversee global brand strategy. You will work closely with Netafim's subsidiaries worldwide, regional managers, and corporate management to implement Netafim's messaging and strategy with customization to each BU's needs and audiences.

In this pivotal role, you will develop and execute comprehensive communication strategies that enhance our brand's visibility and reputation globally. Your strategic vision will shape our brand's narrative across various channels, aligning with our mission to promote sustainable agricultural practices worldwide.

Key Responsibilities:

• Develop and implement a comprehensive brand strategy that aligns with our company's goals, values, and target audience.
• Create and maintain brand guidelines to ensure consistency across all brand touchpoints, including marketing materials, communications, and digital platforms.
• Lead the development and execution of integrated brand marketing campaigns to enhance brand awareness, drive customer engagement, and increase market share.
• Collaborate closely with cross-functional teams, including Marketing, Design, Sales, and Product Management, to ensure brand consistency and alignment with overall business objectives.
• Work closely with Orbia HQ and Orbia's business groups to meet our collective goal Advancing life around the world.
• Manage and lead an upskilling and reskilling program within the global marketing team, aimed at equipping marketers with essential skills and knowledge to excel in their roles, enhance productivity, and drive business growth, thereby developing future-fit marketers.
• Conduct market research to identify consumer insights, market trends, and competitor activities, and translate these findings into actionable strategies that differentiate our brand and drive growth.
• Define and manage the brand messaging, including brand narratives, positioning, and tone of voice, to effectively communicate our brand story and value proposition.
• Ensure development and implementation of creative concepts, visual assets, and brand experiences that effectively convey our brand identity and resonate with the target audience.
• Monitor and analyze brand performance metrics, such as brand equity, customer perception, and market share, and provide insights and recommendations for continuous improvement.
• Stay up to date with industry trends, emerging technologies, and best practices in branding and marketing, and leverage this knowledge to drive innovation and competitive advantage.

Requirements:

• Bachelor’s degree in marketing, Communications, or related field.
• Proven experience in a similar role. Minimum of 10 years of experience, preferably in B2B industry.
• Creative thinker, strong and inspiring communicator, and storyteller
• Strong strategic thinking and analytical skills, with the ability to analyze data, draw insights, and make data-driven decisions.
• Excellent creative and visual thinking abilities, with a deep understanding of brand identity, design principles, and storytelling.
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively with stakeholders at all levels.
• Strong project management skills, with the ability to prioritize multiple projects, meet deadlines, and deliver high-quality results.
• Experience in managing and developing a team, fostering a positive and creative work environment.
• Proficiency in using brand management tools, market research platforms, and project management software.
• Cross-cultural experience working with other markets.