Demand Generation Specialist

Webz.io is looking for a Demand Generation & ABM Manager to join our Marketing team.

Webz.io mission is to provide easy access to high-quality web content to companies who wish to focus on data analysis and not data collection.

We work to provide access to the biggest data repositories in each vertical we serve, and we take pride in our ability to quickly take care of our clients, and fulfill their data requirements.

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Responsibilities:

• ABM Management: Manage our ABM playbook from end to end to ensure targeted accounts are nurtured through aligned campaigns and seamlessly transitioned to the SDR team for lead conversion.
• Content & Keyword Optimization: Partner with content creators to optimize website content for target accounts while focusing on relevant keywords.
• Multi-Channel Campaign Management: Oversee and manage campaigns across content, SEO, paid advertising, paid search, and trade shows to deliver a unified message.
• Performance Tracking & Reporting: Track key metrics across all channels to identify areas for improvement and inform future strategies.
• Trade Show Ownership: Manage all aspects of trade shows, from planning and booth design to lead generation and post-show follow-up.

Requirements:

• 5+ years of experience managing an end-to-end ABM process, including identifying target accounts, developing nurturing campaigns, and seamlessly transitioning qualified leads to the SDR team.
• Proven track record of collaborating with ABM platforms (like 6sense) to ensure efficient account management.
• Excellent analytical skills to track KPIs, identify areas for improvement, and generate insightful reports.
• 3+ years of experience with SEO best practices to optimize website content for target accounts.
• Proven ability to collaborate with cross-functional teams, including ABM Motion, content creators, and sales.

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What we offer:

• Our offices are a workplace that encourages an open culture. Everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. we do what we love, and we love what we do
• Excellent conditions of employment and competitive salary
• Dynamic, fun working environment

Intrigued? Contact us today!