Product Marketing Manager

Panax is a well funded Fintech startup based in Tel Aviv and New York. Our mission is to empower finance teams to efficiently and easily manage cash and liquidity. We are building a cash flow management platform leverages AI to upscale the way companies manage their cash-flows.

Position Overview:

Panax is seeking a highly motivated and experienced marketer to lead the Product Marketing and Content efforts of the company. The successful candidate will be responsible for leading all aspects of product marketing and content creation initiatives, driving awareness, engagement, and adoption of Panax's cash flow management solutions. This role offers an exciting opportunity to shape the narrative around our products, develop compelling content, and drive strategic marketing initiatives to support our growth objectives.

Responsibilities:

• Develop and execute comprehensive product marketing strategies to drive awareness, demand, and adoption of Panax's solutions.
• Lead the creation of high-impact content and marketing collateral, including product messaging, sales enablement materials, presentations, case studies, whitepapers, blog posts, videos, webinars, and other content assets.
• Collaborate closely with the product management, sales, and customer success teams to ensure alignment on product positioning, messaging, and go-to-market strategies.
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
• Drive the development of customer-centric messaging and value propositions that resonate with target audiences and address key pain points.
• Develop and execute content marketing campaigns across various channels, including digital, social media, email, and events, to generate leads and drive engagement.
• Measure and analyze the performance of product marketing and content initiatives, using data-driven insights to optimize campaigns and drive continuous improvement.
• Stay current on industry trends, best practices, and emerging technologies in treasury management and financial technology, and incorporate learnings into marketing strategies.

Qualifications:

• Bachelor's degree in marketing, communications, business, or related field; MBA preferred.
• 3+ years of experience in product marketing or/and content marketing, or related roles, preferably in the B2B software or financial technology (FinTech) industry.
• Proven track record of developing and executing successful product marketing strategies and content marketing campaigns that drive awareness, engagement, and conversion.
• Strong writing and storytelling skills, with the ability to create compelling content that resonates with target audiences and communicates complex concepts effectively.
• Collaborative team player with strong interpersonal skills, able to build relationships and influence cross-functional stakeholders at all levels of the organization.
• Experience in finance / working with financial software is a plus.
• The ability to speak English at a mother tongue level is a plus.