Growth Marketing Manager

BrandShield is seeking a dynamic and experienced Growth Marketing Manager to drive the development and execution of comprehensive marketing activities.

The ideal candidate will have a proven track record in B2B marketing (SAAS), with expertise in growth, demand generation, digital marketing, public relations, and events.

Responsibilities:

Focus areas include

• Demand and lead generation
• Lead nurturing
• Conversion rate optimization
• Brand building
• Customer retention
• Maximizing customer revenue
• Budget management
• Driving collaboration across teams
• Organizing Events
• PR

Key Accountabilities:

• Delivering the audiences and the qualified leads that will drive commercial growth
• Planning and implementation of multi-channel demand generation and lead generation campaigns to hit MQL and SQL lead targets
• Managing junior resource and small marketing team in the implementation and optimization of campaigns across all owned and paid media channels
• Ongoing reporting of campaign performance in line with MQL and SQL targets
• Liaising with marketing, sales, and product team stakeholders to understand the market and our target customers to inform more effective campaign strategies and content
• Working closely with sales teams to implement effective lead nurturing processes.
• Development and implementation of nurture workflows and sequences within the Marketing Automation system.
• Experience in ABM campaigns – an advantage.
• Understanding and reporting on conversion rates across the marketing and sales ‘funnel’ and working with key stakeholders to develop and implement strategies to optimize each stage
• Working with Brand to ensure on-brand communications are delivered within all campaigns.
• Having a commercial view of the customer and putting in place marketing activities to help drive retention
• Responsibility for the marketing budget and the results it delivers in terms of qualified leads into the business.
• Plan and execute targeted events, including industry conferences, webinars, and user conferences, to generate leads and enhance brand awareness.
• Coordinate logistics, sponsorships, and speaking engagements at relevant events.
• Develop and maintain relationships with key media outlets, industry influencers, and stakeholders.
• Draft and distribute press releases, articles, and thought leadership pieces to enhance BrandShield's reputation.

Requirements

Minimum 5 years of experience in B2B marketing, with a focus on SaaS products

At least 2 years of experience in a Marketing management role.

Experience in cyber security companies – an advantage

Proven success in hands-on demand and lead-generation campaigns (Paid)

Proven record of successful event management & PR

Perfect English