ASO Manager

Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.

From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.

Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.

With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.

Responsibilities

• Develop and execute comprehensive ASO/organic growth strategies for multiple games across various platforms (e.g., App Store, Google Play Amazon, Windows, Web) to improve visibility, increase downloads, and drive organic user acquisition.
• Optimize app metadata including app titles, descriptions, and keywords to improve search rankings and organic traffic based on keyword research and analsysis.
• Collaborate with the Marketing Creative team to optimize app store creatives to enhance visual appeal, highlight key features, maximize conversion rates, and tell the story of Playtika’s products.
• Work closely with the Brand & Strategy team to support and measure the organic impact of brand partnerships, TV campaigns, influencer collaborations, and other major marketing initiatives.
• Monitor and analyze competitors' ASO strategies, including keyword usage, creative assets, and app positioning. Identify opportunities and best practices to stay ahead in the market and drive continuous improvement.
• Coordinate with the game studios to promote new features and major events in the app stores, as well as pitch them to the stores for feature placements.
• Work closely with cross-functional teams including UA, analytics, product, and monetization teams to align ASO strategies with overall business objectives and ensure seamless execution across all touchpoints.
  
  

• Bachelor's degree in Marketing, Business Administration, or related field.
• Strong analytical skills and proficiency in data-driven decision-making.
• Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and requirements.
• Creative mindset with a keen eye for design and user experience.
• Familiarity with ASO tools and platforms – a strong advantage
• 2+ years of experience as a marketing manager, strategic consultant, advertising planner, market researcher, or similar fields - an advantage