Senior PPC Specialist

Company Introduction

Blue Nile, a leading online retailer of certified diamonds, engagement rings, and fine jewelry, operates under the R2Net umbrella, renowned for its innovative technologies in the diamond industry. R2Net owns various products in the diamond and jewelry field, including the internationally recognized e-commerce brand JamesAllen.com. R2Net is part of Signet Jewelers, the world's largest diamond retailer, which trades on the stock exchange with a market cap of $4.732B.

Job Overview

As the Senior PPC Specialist, you'll play a pivotal role in driving growth and revenue through compelling and strategic paid search campaigns. You'll be a data-driven leader, constantly optimizing and experimenting to ensure we're reaching the right audience with the right message at the right time. This role will primarily manage large-scale PPC campaigns with substantial budgets on Google Ads, including strategic planning, execution, and optimization.

Responsibilities

• Develop and Execute PPC Strategies: Create and implement comprehensive paid search strategies aligned with overall marketing goals and objectives.
• Campaign Management: Manage and optimize PPC campaigns across major search engines (Google, Bing), including product listing/shopping and text/search ads.
• Budget Management: Oversee and manage substantial PPC budgets, including monthly distribution and daily bidding. Experience handling budgets in the tens of millions is essential.
• Keyword Research: Conduct in-depth keyword research and analysis to identify high-traffic, high-intent keywords.
• Ad Copy and Creative Development: Work closely with design and content teams to create compelling ad copy and creatives that resonate with target audiences and drive conversions.
• Landing Page Optimization: Develop strategies for optimizing landing pages to increase conversion rates.
• Performance Analysis: Monitor and analyze campaign performance, using data-driven insights to inform strategic decisions and improve outcomes. Generate insightful performance reports and present data-driven recommendations to stakeholders.
• A/B Testing: Design and execute various types of testing (e.g., A/B testing, incrementality testing) to measure and improve channel performance.
• Competitive Analysis: Research and analyze competitor advertising campaigns and communicate findings to relevant stakeholders.
• Generative AI Utilization: Leverage generative AI tools such as ChatGPT or equivalents to enhance campaign strategies and performance.
• Stay Updated on Trends: Seek new growth opportunities and stay up-to-date on the latest paid search trends.
• Collaboration and Mentorship: Foster a collaborative environment and mentor junior team members on paid search best practices.
• Generate Performance Reports: Provide regular reports on campaign performance and KPIs to the Social Paid Team Leader.

Requirements

• Experience: 5+ years of experience managing paid search campaigns in a competitive e-commerce or retail environment.
• Budget Management: Proven experience in managing large-scale advertising budgets, specifically handling budgets in the tens of millions.
• Analytical Skills: Strong analytical skills with proficiency in data analysis, reporting, and generating insights from data. Familiarity with tools such as Google Analytics, Google Ads, Bing Ads, and Tableau.
• Technical Skills: Advanced understanding of keyword research, targeting options, bid optimization strategies, and product feed management.
• Communication Skills: Excellent communication skills, both written and verbal, with the ability to present data-driven insights to stakeholders.
• Collaboration: Team player with a proactive, motivated, and organized approach. Ability to work closely with design, content, and other teams.
• Self-Learning: Ability to multitask, manage different priorities, and self-learn new tools and techniques.
• Generative AI: Experience with generative AI tools such as ChatGPT or equivalents.
• Education: Bachelor’s degree in economics, statistics, marketing, or a related field.
• Language Skills: Fluent English skills (writing and speaking).

Why Blue Nile is a Great Place to Work

• Diverse and Inclusive Work Environment: Our team comprises individuals from various backgrounds and cultures.
• Collaborative and Entrepreneurial Approach: Every team member has a voice and contributes to the company’s development.
• Growth Opportunities: Opportunities for growth within the company.
• Work-Life Balance: Promoting a balance between work and personal life.
• Flexible Work Hours: Work hours are flexible to accommodate different schedules.
• Modern Office: Beautiful new office in Herzliya Pituach.
• Team: Work with an American team and enjoy a collaborative international work environment.