Full Stack Marketing Manager

The Journey Platform

Journey is a VC-backed startup on a mission to democratize the world's business knowledge. Our SaaS platform combines an AI knowledge-based engine and human intelligence to support CEOs in their journey to achieve transformational growth in their companies.

About The Role

As a Full Stack Marketing Manager at Journey, you will be responsible for creating and executing our marketing strategy. You will lead and execute our marketing campaigns, optimize our marketing performance metrics, and work hands-on to build an effective and vibrant marketing roadmap. As the first marketing professional to join the team full-time, you will have the unique opportunity to shape and define Journey’s marketing strategy and execution. Your strong, full-stack marketing background combined with excellent communication skills and attention to detail will be key in driving our marketing efforts forward..

Key Responsibilities

• Oversee and expand Journey’s marketing activities, defining and executing our marketing plan, including content marketing, product marketing, growth marketing, events, partnerships, PR, and more.
• Develop and implement short and long-term marketing strategies to increase brand awareness, lead generation, and pipeline creation.
• Design and deliver highly effective campaigns that support the marketing plan and Journey’s business and marketing goals.
• Measure and analyze the effectiveness of marketing campaigns, adjusting strategies accordingly to meet business needs and results.
• Develop and implement a comprehensive content marketing strategy aligned with company goals.
• Oversee and contribute to the creation and management of compelling content across various platforms.
• Ensure a consistent narrative across all channels that enhances Journey’s brand and meets business objectives.
• Oversee relationships with external marketing agencies, freelancers, and other partners to ensure alignment with marketing goals and objectives. Provide direction, feedback, and guidance as needed.

Requirements:

• Full-stack marketer with 3-6 years of experience in a marketing role within a SaaS B2B startup.
• Management experience is a plus but not required.
• Strategic thinker with the ability to build and execute a comprehensive marketing plan.
• Proactive and action-oriented approach, driving projects forward and achieving tangible results in a dynamic work environment.
• Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.
• Proven experience in creatively devising and leading marketing campaigns that engage, educate, and motivate across channels.
• Up-to-date with the latest trends, tools, and best practices in digital marketing and measurement.
• Exceptional communication skills, with the ability to create clear and compelling materials that convert.
• Strong analytics skills and proficiency in leveraging marketing analytics tools to track performance and inform decision-making.
• Experience with marketing tools such as HubSpot, Webflow, Figma, Canva, Google Analytics, and SEO tools.

What we offer:

• A unique opportunity to play an essential role in driving significant growth.
• A dynamic early-stage startup environment.
• An opportunity to work closely with the founding team.
• A super innovative flexible and hybrid working environment.