Growth Marketing Manager

Company Description

Zoog is a company based in Tel Aviv District, Israel, that leverages Augmented Reality to bring families closer together through storytelling and other fun, educational, and engaging content and activities that children love. By adapting classics to the medium of video communication, Zoog allows grandparents and other family members to read to their grandkids and engage with the story. The company is focused on offering a unique and creative book reading experience to bridge the gap between generations and encourage children to read.

The company is backed by top investors and partnered with technology and content giants like Snap and DreamWorks Studios.

About You

You are a Marketer looking to join a fast-growing startup. You are a self-starter and autodidact, willing to experiment with different marketing channels and growth tactics. You understand that failure is part of the process. You are fun and inspiring to work with, and passionate about our mission. As one of the first employees, you will have many opportunities to impact the product direction, develop your skills, and take on leadership roles if interested.

Role Description

This is a full-time hybrid role for a Growth Marketing Manager at Zoog. Responsibilities include but not limited to:

• Meta Campaign Management: lead the planning, execution, and optimization of meta campaigns across various platforms (e.g., Facebook, Instagram) to drive customer acquisition and retention.
• Email Communication: create ongoing and ad-hoc email campaigns to re-engage existing audiences and create more conversion opportunities. 
• Social Media & Community Management: engage with our community across social media and other platforms, fostering meaningful interactions, addressing customer inquiries, and cultivating brand advocacy.
• App Store Optimization (ASO): implement ASO strategies to optimize visibility and conversion rates for our mobile applications on app stores, ensuring our products are well-positioned and discoverable.
• Search Engine Optimization (SEO): develop and execute SEO strategies to improve organic traffic, keyword rankings, and overall search engine visibility for our website and digital content.

Qualifications

• At least two years of Marketing Experience: Proven track record in consumer-focused marketing roles, ideally within B2C industries such as gaming or education.
• Performance Marketing Expertise: Experience in data-driven performance marketing, with a strong understanding of metrics, analytics, and campaign optimization.
• Digital Marketing Proficiency: Solid grasp of Meta campaign management, ASO techniques, SEO best practices, and community management strategies.
• Analytical Skills: Ability to interpret marketing data, derive insights, and make informed decisions to enhance campaign performance and ROI.
• Native/Bilingual English Proficiency