Category Development Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Category Development Manager

About the role

This position plays a pivotal part in driving category growth to create value for all stakeholders by understanding how to influence shoppers on the path to purchase now, and how their needs might change in the future. Being our customer’s first choice Category Development partner providing objective, shopper science driven category vision which drives sustainable category growth long-term.

Role Responsibilities

• Being a source of strategic shopper & market expertise (incl. Retailers specifics) for Leadership Teams, Customer Marketing Managers, Sales, and Brand Managers regarding appointed Haleon product categories
• Building category growth platform with actionable insights and selling stories together with Marketing and Customer Marketing teams,
• Creating SMART retail Picture of Success (category growth oriented KPIs, e.g. assortment, product exposition (creating planograms), 2nd placement, permanent POS materials) for appointed Retailers and/or segment of pharmacies,
• Building and maintaining strong JBPs (Joined Business Plan) with external stakeholders (Retailers) with clear category development goals - organizing and conducting frequent external meetings according to category development process,
• Working with Consumer & Shopper Research Team updating/developing Haleon database of shopper knowledge,
• Co-creating yearly, regional activation calendar with Marketing and Customer Marketing teams,
• Supporting Brand Managers in NPDs (New Product Development), based on market trends and competitive environment,
• Defining gaps & opportunities for the company’s portfolio, according to annual business planning process.

Why you?

Basic Qualifications:

• Minimum 5 years of experience in Commercial Excellence, Category Management, Trade Marketing, Customer Marketing or Sales, in Global corporate FMCG company,
• Fluent Hebrew and English skills,
• Proactive and can-do attitude,
• Strong commercial and financial acumen,
• Accountability for results,
• Sales experience would be additional advantage,
• Strategic thinking,
• Outspoken, clear communication and presentation skills,
• Analytical skills (Nielsen’s and IQVIA’s consumption sales data, GfK household panel),
• Experience working with retail shelf planning software, e.g. JDA Space Planning.

Please submit your application with a CV in English

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

What we offer:

Haleon offers a dynamic hybrid work model, allowing you to achieve a balance between professional and personal life. Enjoy an attractive reward package that includes an annual bonus, awards for outstanding performance, and recognition for additional achievements and engagement. We prioritize your well-being by providing extensive support for work-life balance, offering flexible working solutions, including the possibility of working from home, and engaging in various health and well-being activities. Our commitment to diversity is reflected in our open and inclusive environment, which welcomes individuals of all backgrounds, embracing diversity in gender, race, ethnicity, sexuality, disability, and any other characteristic. As part of our commitment to your health, we provide a private medical package for both employees and their eligible counterparts. Our personalized learning approach ensures continuous growth and development in your professional journey. Join a supportive community that values collaboration and inclusivity and take part in integration events that foster a sense of belonging.

Haleon rewards your contribution with a benefits package depending on each CEE locations. More detailed information will be disclosed at a further stage of recruitment process.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.