E-commerce Marketing Lead

Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores, and other local shops delivered to your home or office. Since launching 7 years ago, Wolt has expanded from a restaurant food delivery platform in the Nordics to a leading player in the delivery of everything across EMEA. Wolt works together with tens of thousands of restaurant and retail partners, as well as with over a hundred thousand courier partners across 23 countries and 250+ cities. In November 2020 Wolt and DoorDash announced they are joining forces, and the transaction is expected to close in H1 2022. We continue to expand rapidly and are looking for more talented individuals to join us.

Job Description

As the E-commerce Marketing Lead, you will play a pivotal role in driving Wolt Israel's progression into the e-commerce landscape (non food). This position requires an adept understanding of e-commerce marketing strategies, an ability to analyze customer behavior and market trends, and a knack for tailoring these insights to the unique dynamics of the Israeli market. Your leadership will be instrumental in navigating Wolt through this exciting expansion, marking a significant milestone in our growth trajectory.

Key Responsibilities:

• Develop and implement marketing strategies for ecommerce verticals with a focus on fashion & general merchandise, emphasizing online user behavior, acquisition techniques, and retargeting of new and existing users.
• Analyze market trends, customer behavior, and sales data to identify growth opportunities, using these insights to drive effective user acquisition and retention strategies.
• Manage and optimize online marketing channels, prioritizing metrics and performance analysis to adjust strategies as needed.
• Continuously enhance the customer journey on the Wolt platform through A/B testing and user feedback, aiming to improve user experience and conversion rates.

Qualifications

• At least 4 years of experience in a B2C e-commerce business, showcasing expertise in understanding and leveraging online user behavior, acquisition strategies, and conversion optimization techniques.
• A proven track record in developing and executing successful e-commerce marketing activity.
• Strong analytical skills and a data-driven mindset, experienced in using analytics tools to inform marketing decisions and optimize performance.